Account Manager, Marketing & Events

About the Role

The Account Manager strategically sells Cinemark USA as a premier event venue to drive ancillary revenue and attendance while executing private events within a designated territory from proposal stage to closing. This position serves as the day-to-day point of contact for external clients across all industry and market segments booking Premium Private Screenings, Field Trips, Theatre Church, Meetings, Studio Marketing Events and more.

Responsibilities

• Cultivate relationships with key clients in order to produce additional business.
• Conduct market research to identify and acquire new clients.
• Prospect new business partnerships to expand Cinemark’s reach.
• Serve as a formal resource for standards and best practices as part of the "Private Event Terms & Conditions".
• Support development and preparation of marketing campaigns to generate business.
• Be proactive, solutions-oriented and think creatively toward continuous improvement to ensure exceptional client experience.
• Generate ideas that support Marketing & Events strategy to drive short-term and long-term revenue goals.
• Collaborate and align with internal teams, including Marketing counterparts, Film, IT, Accounting, and Food & Beverage.
• Respond quickly to client requests in a friendly manner. Follow up to ensure client satisfaction.
• Negotiate and quote events, generate invoices and collect payment.
• Manage event budgets, including catering and audio visual. Submit invoicing.
• Oversee and maintain detailed records within the event management system including database records of contacts, responses, event details and attendance.
• Assist clients in menu and space planning; coordinate food, beverage, meeting room set-up, and other services requested by client; assure that all requirements are communicated and completed to the client’s specifications.
• Consult with internal and external staff regarding all aspects of the event presentation including room arrangement, menus, service scheduling, facilities, equipment, parking, transportation, etc., as applicable to each event.
• Effectively communicate event logistics to theatre staff who handle all on-site operations and execution.

Requirements

• Bachelor's degree with 3+ years of experience in event management, marketing, sales or business development, or related experience.

Skills

• Client & Team Relations:
  • Creative problem-solver to ensure operational excellence and guest satisfaction.
  • Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels.
  • Highly motivated with an eager attitude and ability to work independently and as part of a team to contribute to ambitious sales goals.
  • Self-starter, self-motivated and capable of seeking additional business opportunities while developing client relationships for long-term loyalty.
  • Strong verbal and written communication skills.
• Reporting & Analysis:
  • Involvement in forecasting and financial planning.
  • General understanding of business operations, objectives, strategies, process and information flow.
  • Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Committed to regular maintenance of event management system to ensure accuracy of revenue reporting and client data.
• Sales & Marketing:
  • Ability to influence, negotiate, upsell and cross-sell to reach maximum revenue potential per event.
  • Proven track record of setting, meeting and exceeding sales quotas.
  • Experience in marketing with the potential and attitude required to learn and eventually lead cross channel campaigns.
  • Knowledge of KPIs and marketing techniques for event management.
• Event & Project Management:
  • Experience planning events through the full life cycle and executing multiple events simultaneously.
  • Detail-oriented with the ability to prioritize, plan and organize the business activity and deliver results under pressure.
  • Must be extremely organized and comfortable multi-tasking in a fast-paced environment.
  • Proven aptitude to establishing priorities, allocating resources and meeting deadlines.
  • Salesforce and Pardot experience.
  • Proficiency in MS Office.
  • Bilingual in English and Spanish a plus.

Benefits

• Employee Discount
• 401(k) Matching
• Growth Opportunities
• Education Assistance
• Health Benefits
• Parental Leave
• Paid Time Off
• Daily Pay
• Free Movies

Benefits may vary by career category.