Account Manager Golf & Sport

Mission

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.

Lacoste is an iconic French brand present in nearly 100 countries, known for its unique know-how in garment factory and omnichannel distribution. The brand stands out for its elegance, which guides all its actions and social and environmental commitments. Working at Lacoste means belonging to a community of 8,500 employees committed to building the future, promoting equal opportunities, and embracing diversity.

Lacoste is part of the MF Brands Group, alongside Aigle, Gant, Tecnifibre, and the Kooples (http://mf-brands.com/).

Job Description

The Account Manager – US Golf + Sport, in partnership with the Director of Golf, is responsible for shaping and executing the commercial strategy for Lacoste Golf in the United States. This role leads revenue growth, strengthens brand presence within the golf ecosystem, and ensures excellence in execution across all channels. As a key partner for the Director of Golf, the Account Manager will support the strategic vision, maintain disciplined execution, and leverage their expertise to deliver sustainable growth aligned with Lacoste’s heritage and future ambition.

• Commercial Strategy & Revenue Growth:
• Support Director of Golf with development and executing the Lacoste US Golf & Sport sales strategy, ensuring alignment with global brand direction and regional objectives.
• Meet and exceed assigned sales targets while driving channel revenue growth within defined budgets and forecasts.
• Deliver short- and long-term sales and profitability results through disciplined planning and execution.
• Accurately communicate product knowledge, pricing strategies, and brand policies to existing and prospective customers.
• Develop account-specific business plans to maximize growth, brand penetration, and long-term profitability.
• Direct account ownership for Paddle X, DSG, PGA Super Store, JD Sport, and other Sports Generalists accounts.
• Cross Functional Collaboration (supporting Director of Golf):
• Work closely with Marketing, Product Development, and Operations to ensure seamless go-to-market execution.
• Align sales initiatives with broader organizational goals, seasonal launches, and product strategies.
• Partner with internal teams to optimize inventory allocation, forecasting accuracy, and customer satisfaction.
• Act as a strategic voice for the U.S. Golf market, providing insights to influence future product and brand initiatives.
• Leadership & Team Development:
• Manage and optimize the agent network supporting customers through purchase orders and commercial agreements.
• Provide leadership, coaching, and mentorship to the agent and internal sales team, fostering a culture of accountability, urgency, and high performance.
• Support Director in setting clear performance expectations and professional development through regular feedback and goal setting.
• Market Development & Customer Relationships:
• Build and maintain strong relationships within the golf community to drive brand loyalty and repeat business.
• Lead all aspects of the sales process for both existing and new accounts.
• Deliver strategic training and sales presentations to enhance brand storytelling and product performance.
• Represent the Lacoste brand with professionalism, integrity, and adherence to company standards.
• Stay informed on industry trends, competitor activity, and emerging market opportunities to maintain a competitive advantage.
• Data Driven Performance Management:
• Prepare, analyze, and present sales reports to track performance against goals.
• Manage weekly + monthly forecasting requirements in alignment with sales targets.
• Develop accurate forecasts, business reviews, and strategic recommendations to guide decision-making.
• Leverage sales data, consumer insights, and market trends to optimize strategy and execution.
• Translate analytics into actionable initiatives that drive sustained growth.
• Compliance & Brand Stewardship:
• Adhere to all company policies and procedures related to safety, loss prevention, confidentiality, and standard operating procedures.
• Uphold Lacoste’s standards of excellence and ethical conduct across all commercial activity.

Profile

• Qualifications:
• Bachelor’s degree required; BA/BS preferred.
• 5-7 years of proven sales experience, preferably in golf, or sporting goods.
• Highly strategic thinker with the ability to convert insights into actionable commercial strategies.
• Strong interpersonal, negotiation, presentation, and customer relationship management skills.
• Self-starter with the ability to work independently and manage time effectively.
• Highly organized, detail-oriented, and dependable.
• Strong analytical skills with a passion for performance optimization.
• Willingness to travel regularly as needed.
• Energetic leader who demonstrates accountability, urgency, and passion for the brand.
• Core Values and Traits:
• Accountable: Show respect towards everyone and commit to the team's work and decisions.
• Collaborative: Play as one team, striving for excellence, treating others with fair play and humility, and having the courage to speak up, experiment, and take initiative.
• Caring: Constantly seek continuous improvement and learn from our failures.
• Audacious: Embrace new opportunities and continuously improve.