Account Manager

About the role

The Account Manager is a critical role within the Platform Operations department that partners directly with Sales to service our advertising agency partners and execute high-performing advertising campaigns.

Responsibilities

• End-to-End Campaign Management: Own the full post-sale campaign lifecycle across direct and programmatic channels—from kickoff and creative QA to DSP activation, pacing, and wrap decks.
• Cross-Functional Leadership: Partner closely with AdOps, Design, Engineering, and Sales to ensure seamless campaign setup, accurate execution, and structured pod alignments.
• Performance & Optimization: Monitor daily delivery, pacing, and KPI trends to deliver actionable optimization recommendations and data-driven insights to clients.
• Client Relationship Ownership: Serve as the primary post-sale contact for agency and trading desk partners, building long-term trust through clear communication and best-in-class support.
• Retention & Renewal Strategy: Drive account renewals and lead high-value QBR and wrap deck presentations for key accounts to showcase ROI and campaign success.
• Revenue & Upsell Growth: Partner with Sales to identify incremental, upsell, and cross-channel opportunities within existing accounts to maximize lifetime value.
• Technical & Platform Alignment: Collaborate with the Strategic Programmatic Lead to troubleshoot complex technical issues, adopt evolving best practices, and leverage new platform capabilities.
• Strategic Client Intelligence: Research client marketing goals to proactively position GumGum’s capabilities and secure future revenue pipelines.

Requirements

• Programmatic & Digital Media Expertise: Strong grasp of DSPs, Deal IDs, Real-Time Bidding (RTB), agency trading desks, and core digital metrics/revenue models.
• Data-Driven Analysis: Ability to interpret campaign performance data, synthesize clear insights, and confidently explain results to clients.
• AdTech Tool Proficiency: Familiarity with industry tools such as Salesforce, Jira, IAS, DoubleVerify, Upwave, and ad serving platforms like Google Ad Manager/DoubleClick.
• Client & Stakeholder Management: Skilled at navigating diverse internal and external relationships, balancing competing client needs with diplomacy and high-touch service.
• Strong Communication: Exceptional written and verbal communication skills, with the ability to articulate complex technical workflows clearly.
• Core Technical Tools: Intermediate to advanced proficiency in Excel, PowerPoint, and Word for performance modeling and client presentations.
• Organization & Detail Orientation: Meticulous attention to detail with the ability to juggle multiple tight deadlines in a fast-paced environment.
• Proactive Growth Mindset: Highly self-motivated team player who takes initiative, adapts well to ongoing feedback, and approaches challenges with a logical, problem-solving mindset.

Qualifications

• Education: BA/BS degree in Business, Advertising, Marketing, or equivalent practical experience.
• Industry Experience: 1–2+ years of experience in digital media, specifically within Account Management or Media Planning.
• Programmatic Domain Knowledge: Hands-on background in programmatic execution (trading, planning, or programmatic account management).
• Agency Ecosystem Familiarity: Strong foundational understanding of the agency landscape, from holding companies down to agency trading desks.