Account Executive Sales and Partnership Services (Louisiana High School Athletic Association (LHSAA))

Baton Rouge, LA (On-site)

About the role

Playfly Sports is looking for an Account Executive, Sales & Partnership Services to join our team at the Louisiana High School Athletic Association (LHSAA). The candidate must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the high school association. This role will work with the General Manager to pitch and close enterprise partnership agreements, generate incremental sponsorship revenue to meet and exceed individual and team goals, and assist in managing the day-to-day operations of the high school sports property. The candidate will uphold and support the team leading by example with a focus on a culture of hard work and creativity.

Responsibilities

• Execute fulfillment, including championship tournament operations and on-site activation
• Fulfill benefits per corporate partner agreements and develop relationships between partners and the high school league
• Work with the General Manager & LHSAA staff in creating, planning, and implementing the high school association’s sports property and Playfly Sports Properties special events
• Create, post, and manage sponsored social media campaigns on the State Association’s Facebook, Instagram, and X accounts
• Obtain and manage all necessary proof of performance records
• Manage administrative tasks related to day-to-day office operations
• Help develop and execute a sales plan to meet and/or exceed assigned annual revenue targets
• Identify potential sponsors for the high school sports property through networking with local business partners and researching local, regional, and national companies
• Prospect, meet, and close a significant number of new and renewal high-level corporate sponsorships
• Develop compelling sales presentations for new marketing partners by incorporating research, category dynamics, and a clear understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts
• Research the sports sponsorship industry and stay current with relevant market trends and conditions
• Represent the high school association’s sports property and Playfly Sports Properties in a professional manner
• Entertain and cultivate sponsors in non-game day related events
• Understand and leverage Playfly business units to generate new business areas, leads, and categories
• Provide dynamic integrated partnership packages with a focus on digital and mobile sales
• Other job-related duties as assigned

Requirements

• Bachelor’s degree required
• Three years of direct sales/activation experience in the sports multi-media environment or equivalent field preferred
• Proficient in Adobe Photoshop for creating digital graphics, sponsorship presentations, venue collateral, digital campaigns, and branded visual assets
• Proficient in video editing skills using Premiere Pro, After Effects, Photoshop, and digital video production workflows
• Experience with integrated and “conceptual” sales
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Must possess organizational skills, specifically relating to managing contract fulfillment and contract proof of performance requirements
• Ability to be a self-starter
• Outstanding communication skills are essential for interactions with clients, operational leaders, and other senior executives
• Ability to demonstrate professional sales presentation skills
• Proficient in Microsoft Office Suite
• Understanding of KORE CRM tool or similar systems preferred

Physical Requirements

• Ability to lift up to 50 lbs.
• Ability to sit, stand, and walk-up stairs
• Be available to travel for client presentations, state championships, and other association events
• Be available for event days, including nights and weekends, in correlation to the client fulfillment responsibilities of the high school sports property

About the Company

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S.