Account Executive - Reading Territory
About the role
Join Our Dynamic Team as an Account Executive at Signarama! Signarama Reading, Lancaster, & Camp Hill: We are a full-service sign business that has served central PA for 25 years. Our purpose at Signarama is to enable organizations to communicate their message with pride. Everyone on our team commits to the following Core Values: Dependability, Efficiency, Positivity & Optimism, Respectful Communication, Team First Mentality, Craftsmanship. Subscribing to that purpose and set of core values is essential for anyone who joins our team. We are a veteran-owned business and part of the Signarama network, the largest sign franchise in the world. We also operate Fully Promoted in Central PA, our branded apparel and promotional products company, which gives our reps a second product line to sell into the same accounts. We are opening two new territories, Camp Hill/West Shore & Reading/Berks, and hiring one rep to own each one. Project management, production, and installation will continue to operate out of our Lancaster facilities.
Responsibilities
- Prospect and open new accounts: Identify our target customers in the area and initiate consistent outbound activity — cold calls, in-person drop-ins, email and LinkedIn outreach, and follow-up on aging opportunities.
- Networking: Represent Signarama at chamber events, BNI, trade associations, and industry groups in your territory.
- Site surveys: Visit the site, measure, photograph, and document conditions: mounting surface, substrate, electrical access, sightlines, height, and access requirements. Must be comfortable with heights and all weather conditions.
- Build and present quotes: Price jobs using our estimating tools and pricing standards, holding to target margin, and then hand off closed work cleanly to the project manager.
- Own the relationship: Keep the CRM current — activity, pipeline, and next steps and then check in on completed installs, generate reorders and referrals, and grow accounts year over year.
Schedule
Typical week: Three to four days in your territory — site visits, drop-ins, proposal meetings, and networking events. One day on quotes,