Account Executive, Programmatic
About the role
We are seeking a dynamic and results-driven Account Executive to join our Programmatic Video and Connected TV (CTV) sales team. The ideal candidate will have a strong understanding of the programmatic landscape, excellent communication skills, and a passion for digital advertising.
Responsibilities
- Develop and maintain valuable relationships with national agencies and advertisers
- Identify, prospect, and onboard new clients in the programmatic video and CTV space
- Build strong client relationships by understanding their needs and providing tailored advertising solutions
- Develop and execute sales strategies to achieve revenue targets
- Collaborate with internal teams to ensure seamless campaign execution across Scripps' digital portfolio
- Work closely with marketing, product, and operations teams to align on client objectives
- Use analytics to provide insights and recommendations, demonstrating campaign effectiveness
- Stay informed about industry trends, competitor activities, and new technologies
- Ensure clients receive the highest level of customer care
Requirements
- BS/BA in related discipline preferred or equivalent years of experience
- Generally 5+ years of experience in a related field
Skills
- Strong understanding of programmatic advertising technologies, platforms, and best practices
- Proven track record of meeting or exceeding sales targets
- Self-motivation with a strong sense of initiative
- Excellent communication, negotiation, and presentation skills
- Strong agency relations, including in-house agency trade desks and programmatic buyers
- Experience with multiple programmatic buying platforms
- Ability to work in a fast-paced environment responding to multiple customer demands
- Data analysis skills to translate insights into actionable results
- Familiarity with advertising analytics tools and CRM software
Location
New York City, NY is the media capital of the world, offering unparalleled opportunities in the advertising industry. The city's vibrant energy extends from its iconic skyline to diverse neighborhoods filled with world-class restaurants, museums, theaters, and cultural attractions. As a global hub for advertising and media, NYC provides endless networking opportunities and access to industry leaders. Beyond the professional advantages, you'll enjoy Central Park, Broadway shows, diverse culinary experiences, and the convenience of public transportation connecting all five boroughs.
Pay
Annual Salary: $170,000 - $190,000 (specific to candidates who will perform this work in New York).
Benefits
- A career path to grow your professional experiences
- Full medical, dental, and vision benefits, as well as certain other health and wellness benefits
- Retirement savings plan with company match
- Disability, accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection
- Pet discount program and employee assistance program