Account Executive, PATTERN
About the role
PATTERN is seeking an Account Executive to drive sales growth in existing wholesale accounts (including Ulta, Sephora, Macy's and Nordstrom) and identify new business opportunities within the assigned territory. A passion for beauty is a must, and an aptitude for the curly, coily, and tight-textured community is a plus.
Job Responsibilities
- Develop and execute sales strategies to achieve and exceed sales targets within territory.
- Manage 40-50 retail locations regularly to drive sell through.
- Cook with retailers to plan and execute marketing, promotional and merchandising activations, educational training, and in-store events.
- Prepare and recap sales reports, forecasts, and regional insights for internal teams (Sales, Marketing, Events & Education).
- Evaluate inventory levels during store visits and communicate additional needs to the VP of Sales and Retail Planner.
- Ensure retailer compliance with brand VM and promotional assets.
- Partner with Retailers to develop highly visible and revenue generating in-store experiences that support immediate and long-term growth objectives.
- Manage and grow existing retail relationships with a focus on Ulta and Sephora; must be able to interpret and respond to retailers' needs in a timely fashion.
- Build strong partnerships with store leadership and associates to drive brand visibility.
- Responsible to maintain a weekly and monthly in-store visitation calendar for accelerator and opportunity accounts.
- Create and maintain a full year activation calendar of events and education across retailers, leveraging brand strategy and aligning with retail objectives and playbook to maximize brand visibility.
- Schedule and conduct retailer-level events in-store based on cadence and requirements, including single-branded, multi-branded, and large-scale events (FLC, SMC).
- Foster and maintain relationships with district and store-level leadership to ensure PATTERN is a top priority for event and education execution.
- Manage new store openings, regional, and district event/education protocols.
- Event/education strategy and objectives: Represent the brand in the field—retailer conferences, events, and trainings.
- Develop and train in-store retail associates via educational boxes, virtual training, videos, and 1-pagers to become brand experts and advocates to serve the curly and coily community.
- Compile and analyze retailer and store feedback on what's working and adjust PATTERN's toolkit as needed.
- Ad-hoc education on-site support for large-scale brand events.
Qualifications
- Minimum 3-5 years of experience in sales, preferably in hair or beauty industry.
- Proven ability to drive sales, meet/exceed goals, and provide excellent customer service.
- Ulta experience a PLUS.
- Excellent communication, time management, organizational skills.
- Self-starter with the ability to work independently and manage defined territory.
- Ability to travel up to 50% and spend 80% of time in field.
- Must be located in/near designated territory with a valid driver's license.
- May be required to perform other duties as requested, directed, or assigned to support business growth.
Pay
$60,000 to $70,000 annually
About Beach House Group
A disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today's consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap.