Account Executive, Paid Social & Social Intelligence

About the role

As an Account Executive specializing in Paid Media Buying, Social Analytics, and Generative Impact, you will assist the technical and strategic processes across paid social and digital media activation, social listening, and emerging AI search visibility for leading healthcare and pharmaceutical clients. This is not a traditional Account Management AE role—you will not be managing day-to-day project logistics, call agendas, or administrative client account management. Instead, your core focus is technical media buying, campaign trafficking, data analytics, social listening, and Ogilvy's proprietary Generative Impact (Generative Engine Optimization / GEO) offering.

Responsibilities

• Paid Social & Digital Campaign Execution & Media Operations
  • Campaign Setup & Media Buying: Assist in building, launching, trafficking, and managing paid social media campaigns across self-serve ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Reddit, Pinterest, etc.) and support activation and coordination across digital media channels such as GOOH (Digital OOH), Programmatic, Search, Direct Partnership and Sponsorships.
  • Audience & Targeting Strategy: Assist in building and implementing compliant audience targeting parameters tailored to healthcare stakeholders (HCPs, patients, caregivers) in alignment with platform policy and healthcare privacy regulations.
  • Medical/Legal/Regulatory (MLR) Compliance: Ensure all paid social assets, ad copy, and targeting parameters comply with brand guidelines, platform policies, and FDA/MLR regulatory requirements.
  • Generative Impact & GEO (Generative Engine Optimization)
    • AI Search Visibility Tracking: Support Ogilvy’s Generative Impact offering by tracking, analyzing, and measuring brand visibility, sentiment, and share of voice across generative AI search engines and LLM platforms (e.g., ChatGPT, Perplexity, Gemini, Google AI Overviews).
    • GEO Insight Generation: Identify prompt opportunities, content gaps, and source citation trends in AI-generated responses to help optimize healthcare brand discovery.
    • Search-Social Integration: Connect paid social strategy with GEO insights to ensure brand messaging is aligned across both social feeds and AI discovery platforms.
  • Social Intelligence, Analytics & Listening
    • Data Aggregation & Performance Reporting: Extract performance metrics across paid social campaigns and aggregate data