Account Executive, Messaging

About the role

RALLY is an advocacy agency with a proven track record of driving progress on complex political and social issues, working with over 500 clients including the ACLU, Black Lives Matter, March for Our Lives, EarthJustice, GoFundMe, Climate United, the Hewlett Foundation, the National Indian Child Welfare Association, and the Robert Wood Johnson Foundation. The team’s diversity spans race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression, and the agency fosters a workplace where everyone feels respected, supported, and empowered to do their best work. RALLY partners with clients driving change on issues such as education, environmental justice, economic equity, gun violence prevention, healthcare access, immigration, LGBTQIA+ rights, women’s rights, and more, providing strategy, creativity, and partnership to influence policy, shift public opinion, and shape the conversation.

Responsibilities

• Produce strong first drafts of messaging deliverables, including core messages, toplines, proof points, dos and don’ts, and channel‑specific variants.
• Translate a message framework into channel‑ and messenger‑appropriate language: for example, a headline, a Reel, a 30‑second spot, and an op‑ed using a consistent voice.
• Write high‑quality copy across mediums: social posts and captions, web and landing page copy, quick‑turn copy points and statements, email, scripts, ad concepts, talking points, op‑eds, and “about” language.
• Contribute to message frameworks, narrative arcs, verbal identity, and executive voice guidelines under the direction of senior team members.
• Support the Insights & Analysis work that messaging is built on, including desk research, media and social scans, landscape reviews, and stakeholder interview notes, and proactively flag observations that could shape the messaging and framing.
• Partner with the Visual Content, Digital, Advertising, Earned Media, and Thought Leadership teams so messaging holds up in execution, including writing alongside design, motion, and video.
• Help draft messages for testing and/or focus groups.
• Contribute to message training and prep materials that help clients, spokespeople, and coalition partners deliver with clarity and confidence.
• Turn around rapid‑response language when the news cycle demands it, grounded in the overall strategy and core messaging.
• Manage timelines, trackers, and deliverables across multiple accounts with strong attention to detail, accuracy, and accountability.
• Contribute to internal messaging tools, templates, and team‑wide learnings, and stay current on the campaigns,