Account Executive, Messaging

About the role

Are you the writer who can take a dense research deck and turn it into something a spokesperson would actually say? Do you move easily between a social caption, a set of talking points, a landing page, a campaign tagline, and a first draft of an op-ed? RALLY’s Messaging vertical is the persuasive engine of the agency. We turn research, insight, and the science of persuasion into language that moves audiences, shifts narratives, and creates the conditions for real social change. We are looking for an Account Executive to help us do that on some of the country’s most consequential issues.

Responsibilities

• Produce strong first drafts of messaging deliverables, including core messages, toplines, proof points, dos and don’ts, and channel‑specific variants.
• Translate a message framework into channel‑ and messenger‑appropriate language: for example, a headline, a Reel, a 30‑second spot, and an op‑ed using a consistent voice.
• Write high‑quality copy across mediums: social posts and captions, web and landing page copy, quick‑turn copy points and statements, email, scripts, ad concepts, talking points, op‑eds, and “about” language.
• Contribute to message frameworks, narrative arcs, verbal identity, and executive voice guidelines under the direction of senior team members.
• Support the Insights & Analysis work that messaging is built on, including desk research, media and social scans, landscape reviews, and stakeholder interview notes, and proactively flag observations that could shape the messaging and framing.
• Partner with our Visual Content, Digital, Advertising,