Account Executive, KSBY

About the role

KSBY, a Scripps-owned television station, is seeking a Local Account Executive to join their team. This position involves developing and maintaining new business relationships, applying the Scripps Sales Process to identify customer needs, and executing integrated advertising campaigns across various platforms.

Responsibilities

• Develop and maintain new business relationships with local and regional businesses, as well as advertising agencies.
• Apply the Scripps Sales Process (SSP) to identify customer needs and recommend customized advertising and marketing solutions that deliver return on investment.
• Sell and execute integrated advertising campaigns across television and digital platforms, including OTT/CTV, search marketing, social media, digital display and email targeting.
• Possess the ability to prospect independently, secure client meetings, conduct needs analyses, develop proposals, deliver presentations and close business.
• Analyze ratings, audience insights and market trends to create strategic advertising recommendations and maximize revenue opportunities.
• Serve as a trusted advisor by building strong client relationships, exceeding customer expectations and generating referrals.
• Manage all aspects of client service including proposal development, media negotiations, copy creation, credit applications and collections activity.
• Utilize CRM tools to effectively manage sales pipelines, track activities, forecast revenue and achieve key performance metrics.
• Collaborate with internal teams to develop creative advertising campaigns that address client objectives.
• Perform routine administrative responsibilities including make-good resolutions, account updates, revenue tracking and sales reporting.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in a related field preferred, or equivalent combination of education and experience.
• Two or more years of successful sales experience preferred.
• Experience in strategic account management, broadcast ratings and digital advertising execution preferred.
• Valid driver's license, satisfactory driving record and proof of insurance meeting company-required limits.

Qualifications

• Self-motivated, goal-oriented and results-driven approach.
• Strong creativity and innovative problem-solving skills.
• Excellent influencing, negotiation, selling and upselling abilities.
• Ability to collaborate effectively within a team environment.
• Strong analytical skills with the ability to translate research and customer needs into compelling marketing solutions.
• Exceptional verbal and written communication skills.
• Outstanding presentation and public speaking skills, both in-person and virtual.
• Strong organizational, time management and prioritization abilities.
• Proficiency in Microsoft Office applications, including Word, Excel and PowerPoint.
• Working knowledge of Google Workspace (Docs, Sheets and Slides) and virtual conferencing platforms such as Microsoft Teams, Zoom, WebEx or similar technologies.

Benefits

• Uncapped sales commission with significant earning potential.
• Monthly allowance for mileage and cell phone expenses.
• Comprehensive medical, dental and vision coverage, as well as certain other health and wellness benefits.
• Retirement savings plan with company match to help you plan for the future.
• Additional benefits including disability and accident insurance, life insurance, identity protection services, pet discount program and Employee Assistance Program (EAP).

Pay

$55,000.00 - $60,000.00 annual salary, with uncapped sales commission and monthly allowance for mileage and cell phone expenses.

Schedule

Full-time position with flexible working hours.