Account Executive, Higher Education (LATAM)

We need to output HTML fragment with sections: headings using

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. We need to parse the job description. Key sections: - About The Team (maybe not a required heading; but we can treat as About the team? Not in list of allowed headings. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content to these headings where appropriate. We have: - About The Team: description of team. Not exactly About the role. Could be part of About the role? But we have separate About The Role section later. - About The Role: description of role. - What You'll Do: list of responsibilities. - What We're Looking For: list of qualifications/requirements/skills. - What's in it for you? Benefits. - Other Stuff To Know: includes hiring decisions, pronouns, etc. Might be boilerplate; we should remove boilerplate like EEO, etc. This includes "We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws." That's EEO-ish; we should remove. Also "When you apply, please tell us the pronouns you use..." that's application instruction; remove. Also "Please note that interviews are conducted virtually." That's application instruction; remove. Also "Check out lifeatcanva.com for more info." remove. Thus we keep substantive content: location/hybrid schedule? The posting says: "This is a hybrid role in Austin, Texas, so you must be able to commute to our office 2 times a week." That's schedule info (hybrid, 2 days/week). So we can create a Schedule section. Pay: not mentioned. So we should not create Pay section. Benefits: we have "What's in it for you?" with list: Equity packages, Health benefits plans, 401(k) retirement plan with company contribution, Inclusive parental leave policy, Annual Vibe & Thrive allowance, Flexible leave options. That's benefits. We also have location info: "Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in Austin, Texas which is now home to our US operations." That's location; could be part of About the role? Not a heading. Could be included in a short paragraph maybe under About the role? But we have no heading for location. Could embed in About the role paragraph. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include the location/hybrid schedule details. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to avoid repeating the job title as heading. The job title is "Higher Education Account Executive". Not to repeat. We need to not put Job ID/requisition numbers as headings (none present). We need to output only HTML fragment. Thus structure:

  About the Team

  maybe not allowed? The instruction says use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., meaning those are examples, but we should prefer those headings. However we have About The Team content; maybe we can treat as About the role? But we also have About The Role separate. Could we combine About the Team and About the Role into About the role section? The instruction: "Prefer a few substantive sections over many thin ones." So we could merge About the Team into About the role section, as it's about the team/context. That would reduce sections. Thus we could have:

  About the role

  containing prose about team and role description. Then

  Responsibilities

  with list from What You'll Do. Then

  Requirements

  or

  Qualifications

  or

  Skills

  for What We're Looking For. The content includes experience, fluency, sales experience, scaled portfolio management, consultative approach, understanding of technology adoption, communication skills, business planning, cross-functional collaboration, growth mindset. That's a mix of qualifications and skills. We could put them under Requirements (or Qualifications). Since we have both Requirements and Qualifications as possible headings, we need to decide. The content is more like qualifications/requirements. Could use Requirements. Then

  Benefits

  with list from What's in it for you. Then

  Schedule

  with hybrid role info (2 days/week in Austin, Texas). Also maybe location. We should not include Pay. We need to preserve all substantive information: location (Sydney, Austin), hybrid schedule, team description, role description, responsibilities list, requirements list, benefits list. We must not invent or summarize away detail. So we need to keep the exact phrasing? Not necessarily exact, but we should not lose detail. We can paraphrase but must keep all info. Safer to keep sentences as is, maybe split into

  paragraphs. We need to avoid boilerplate: remove EEO etc. Let's extract sections. **About the Team** content: "At Canva, our Higher Education Account Executive team is dedicated to helping educational institutions of all kinds create stunning visual content that inspires and engages students. Our team consists of experienced sales consultants who have a passion for education and a deep understanding of the unique needs and challenges of higher education institutions. Our Account Executives collaborate closely with colleges and universities to understand how they teach, communicate, and connect. We offer solutions that help faculty share content more easily, help marketing teams reach future students, and help every department create visuals that support learning and growth. We are committed to building long-term relationships with our customers and providing exceptional customer service every step of the way to help you take higher education institutions to the next level." **About The Role** content: "As a Higher Education Account Executive at Canva, you’ll own our Scaled Higher Education portfolio across LATAM, supporting universities with fewer than 5,000 students. You’ll be responsible for driving growth across a broad portfolio of institutions, identifying opportunities to expand Canva’s presence and helping universities adopt and scale the platform across their campuses. Partnering closely with Customer Success, you’ll manage the university lifecycle from initial engagement and onboarding through adoption, retention, and expansion. You’ll use data and user insights to prioritize opportunities across your territory, build scalable growth strategies, and engage administrators, faculty, and other key stakeholders to drive meaningful adoption. This role combines high-volume portfolio management with strategic selling. You’ll balance opportunities across the LATAM market, exceed revenue targets, and help establish Canva as a trusted partner for higher education institutions throughout the region." **What You'll Do** (Responsibilities) list: - Own the Scaled Higher Education business across LATAM. You'll own the strategy, planning, execution, and results for a portfolio of universities with fewer than 5,000 students, identifying and prioritizing opportunities to drive adoption, growth, and revenue across the region. - Manage and grow a broad portfolio of universities. You'll build relationships with key university stakeholders and develop scalable sales approaches that enable you to effectively engage and grow multiple institutions across your territory. - Drive university-wide adoption. You'll work with administrators, faculty, and other stakeholders to demonstrate Canva's value, navigate the buying process, and support successful deployments across departments, faculty, and students. - Build a healthy and predictable business. You'll manage your pipeline and portfolio with a strong understanding of where to focus your time, balancing new opportunities with expansion across existing institutions to consistently deliver against your targets. - Understand the Higher Education customer. You'll develop a strong understanding of the needs, priorities, and challenges facing universities across LATAM and use those insights to position Canva as a valuable partner for teaching, learning, communication, and collaboration. - Use data to identify growth opportunities. You'll leverage account, usage, and market insights to prioritize institutions, uncover expansion opportunities, and inform your sales strategy. - Partner cross-functionally to scale impact. You'll collaborate closely with Customer Success and teams across Canva to share customer insights, improve our approach to the Higher Education market, and create repeatable strategies that can scale across the region. **What We're Looking For** (Requirements/Qualifications/Skills) list: - Experience in Higher Education or Education Technology. You understand how universities evaluate, purchase, and adopt technology and can effectively engage with stakeholders across academic and administrative teams. - Fluency in Spanish is required; Portuguese is a plus. You can confidently engage, present, negotiate, and build relationships with university stakeholders across the LATAM region. Portuguese language skills are a bonus and will help you connect with an even broader range of customers across the market. - Strong sales experience. You have experience owning a sales territory or portfolio, managing pipeline, navigating sales cycles, and consistently working toward revenue and growth targets. Experience selling SaaS, education technology, or other technology solutions is highly valued. - Scaled portfolio management skills. You're comfortable managing a broad book of business and know how to prioritize your time and opportunities based on customer potential, engagement, and likelihood to grow. - A consultative approach to selling. You can uncover customer needs, connect them to Canva's value, and build compelling business cases that resonate with different university stakeholders. - Understanding of technology adoption. You understand how institutions evaluate and roll out new technology and can help customers navigate the path from initial interest to broader university adoption. - Excellent communication skills. You create clarity by making complex ideas simple and can confidently present, influence, and tell a compelling story to customers and internal stakeholders. - Strong business planning and execution. You can translate territory and account insights into clear priorities, execute against a plan, and adapt quickly based on results. - Cross-functional collaboration. You enjoy working closely with Customer Success and other teams to deliver a strong customer experience and identify opportunities for growth. - Growth mindset. You're curious, adaptable, and eager to learn as Canva's Higher Education business continues to evolve and scale across LATAM. **What's in it for you?** (Benefits) list: - Equity packages — we want our success to be yours too - Health benefits plans to support you and your wellbeing - 401(k) retirement plan with company contribution - Inclusive parental leave policy that supports all parents and carers - An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup, and more - Flexible leave options that empower you to be a force for good, take time to recharge, and support you personally **Other Stuff To Know** (we will discard boilerplate). Keep maybe location/hybrid schedule? Actually location/hybrid schedule is in "Where And How You Can Work". Let's extract that. **Where And How You Can Work** content: "Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in Austin, Texas which is now home to our US operations. This is a hybrid role in Austin, Texas, so you must be able to commute to our office 2 times a week." Thus we need to include that info. Could be part of About the role or a separate Schedule section. Since we have Schedule heading allowed, we can put that there. Thus final sections:

  About the role

  (contains About the Team + About The Role prose)

  Responsibilities

  (list)

  Requirements

  (list) (or Qualifications; but we have both headings allowed; we can choose Requirements)

  Benefits

  (list)

  Schedule

  (prose about location and hybrid) We should not repeat job title as heading. We need to ensure we don't include filler like "commensurate with experience". Not present. Now produce HTML. We need to wrap each section appropriately