Account Executive - Graphics

About Craftsmen Industries

Craftsmen Industries custom manufactures unique specialty trailers and vehicles and large format printed elements for experiential marketing and industrial solutions for brands across the industry spectrum including Boeing, PepsiCo, and Anheuser-Busch. We pride ourselves on creating our products fully in-house from initial design and engineering to fabrication and the finishing touches of graphics and paint. Our Craftsmen team includes one subsidiary, Schantz Manufacturing. Schantz focuses on custom manufacturing of concession trailers for the fair and festival industry.

Primary Responsibilities

• The Account Executive - Graphics is responsible for driving revenue growth through the acquisition of new customers and the expansion of existing client relationships within the large-format and architectural graphics market.

• *Business Development & New Account Acquisition

  • Identify, target, and acquire new customers through disciplined, methodical prospecting and relationship-building activities.
  • Develop and execute sales strategies to penetrate assigned markets and channels.
  • Actively identify emerging markets, applications, and business opportunities for large-format and architectural graphics.

• *Account Management & Growth

  • Maintain and grow existing customer relationships by understanding client needs and providing tailored graphic solutions.
  • Serve as the primary point of contact for assigned accounts, ensuring long-term customer satisfaction and retention.
  • Expand account share through cross-selling and upselling of graphics products and services.

• *Sales Performance & Financial Accountability

  • Meet or exceed quarterly and annual sales targets while maintaining acceptable profit margins established by management.
  • Prepare accurate sales forecasts, pipeline updates, and activity reports.
  • Collaborate with internal teams to develop pricing strategies that balance competitiveness and profitability.

• *Market Focus & Collaboration

  • Focus sales efforts within one defined business channel and specific market segment.
  • Work closely with Sales Management to refine strategy, prioritize opportunities, and support growth initiatives.
  • Partner with internal production, estimating, and project teams to ensure seamless execution and delivery.

Required Skills

• High School diploma (or equivalent) and 2+ years of B2B sales experience in large-format, architectural graphics, signage, or related visual communications.

• Proven ability to prospect, close new business, and grow existing accounts.

• Strong relationship-building and negotiation skills.

• Ability to manage a full sales cycle while meeting revenue and margin targets.

• Working knowledge of graphics, print, or project-based sales environments.

• Organized, self-motivated, and comfortable working within a defined market and sales channel.

• Proficient with CRM system and standard sales tools.

• Proficient in Microsoft Outlook, Word, and Excel.

• Must demonstrate a consistent and stable work history, along with strong verbal and written communication skills.

Preferred Qualifications

• Bachelor's Degree or other applicable Certifications or college level course work.