Account Executive - Fully Remote (USA)

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.

Welcome to VersaBadge! We’re on an exciting mission to transform healthcare operations with our innovative Bluetooth Low Energy (BLE) Real-Time Location Systems (RTLS). Since our journey began in 2016, we’ve been passionate about serving rural healthcare, making location-aware technology more accessible to facilities often overlooked due to cost and complexity. Today, we proudly support over 250 hospitals and clinics across the U.S., empowering them to enhance financial health, compliance, caregiver safety, and workforce efficiency. As we continue to grow, we’re expanding into the behavioral healthcare market, bringing our cutting-edge technology to even more healthcare settings.

About the role

We are looking for a dynamic and results-driven Account Executive to join our team! In this role, you will drive pipeline and sales initiatives for assigned territories within the behavioral healthcare market. Reporting to the Vice President of Sales & Marketing, you will proactively seek new leads, creatively position our offerings, and maintain a laser focus on achieving ambitious sales goals. You’ll represent VersaBadge at conferences, build and nurture relationships with clients and channel partners, and cultivate referrals to propel business growth. This non-traditional role requires a multi-faceted approach, where you'll be instrumental in driving sales and marketing initiatives in the behavioral healthcare industry.

Responsibilities

• Build and expand client relationships: Proactively establish connections with new prospects and nurture strong relationships with existing clients.
• Identify and pursue new business opportunities: Conduct independent research and leverage industry insights to target high-potential prospects, focusing on expanding non-radio revenue.
• Lead pipeline development: Drive the company's pipeline growth by achieving quarterly and annual sales goals.
• Drive targeted marketing initiatives: Support demand generation and brand awareness in the behavioral healthcare market.
• Act as strategic client advocate: Address client needs promptly and effectively to enhance satisfaction and drive loyalty.
• Collaborate for seamless execution: Work closely with internal teams to ensure successful execution of client-centric initiatives aimed at driving engagement, awareness, or sales.
• Contribute to product strategy: Relay client feedback to internal teams, contributing to ongoing product enhancements and new product development strategies.
• Partner with marketing: Develop tailored campaigns and innovative ways to position products based on client insights.
• Networking and industry presence: Attend industry conferences and networking events as needed to increase market visibility and client engagement.

Requirements

• Proven success in sales, marketing, or client-facing roles, or relevant clinical experience in behavioral health, with a keen interest in transitioning into a sales role.
• Strong understanding of (or ability to quickly learn) sales processes, lead generation strategies, and sales funnel management.
• Experience contributing to content creation such as sales decks, email templates, case studies, patient or client education materials, or marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to build rapport, establish credibility, and translate complex clinical or operational concepts for diverse audiences.
• Ability to thrive in a fast-paced, dynamic environment and effectively prioritize competing demands.
• Comfort with CRM systems (Salesforce or HubSpot), Microsoft Office Suite, and G Suite tools, or a demonstrated ability to quickly adopt new technology platforms.
• Willingness to travel as needed to attend conferences, site visits, and client meetings.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan with company match.
• Flexible work schedule and remote work options.
• Professional development opportunities and exciting career growth potential.

This role is fully remote within the USA.