Account Executive, Earned Media - Health & Wellness

About the role

Burson, part of WPP, is seeking an Account Executive, Earned Media to support day-to-day media relations programs for our health and wellness clients, with a strong emphasis on pharmaceutical brands and regulated healthcare communications.

Responsibilities

• Support the day-to-day execution of earned media programs for health and wellness clients, with a primary focus on pharmaceutical accounts.
• Assist with media relations activities, including media list development, reporter research, pitching, follow-ups, and coverage tracking.
• Draft, edit, and proofread earned media materials such as press releases, media pitches, backgrounders, fact sheets, Q&As, briefing documents, and spokesperson prep.
• Monitor news, industry trends, competitor activity, and reporter coverage to identify proactive story opportunities and media insights.
• Support development of coverage reports, media recaps, and performance summaries.
• Help prepare materials for and support participation in press briefings, interviews, medical congresses, and media events.
• Cook up internally to align earned media efforts with overall communications goals.
• Support Medical, Legal, and Regulatory (MLR) review processes in compliance with FDA and client requirements.
• Participate in client meetings and support follow-up communications.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field preferred.
• 1–2 years of experience in public relations, media relations, or communications.
• Strong interest in earned media, storytelling, and media relations, with a desire to build relationships with journalists, editors, and influencers.
• Interest or experience in health, wellness, pharmaceutical, or life sciences communications.
• Strong written and verbal communication skills, with the ability to draft media materials, pitches, briefing documents, and client communications.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced agency environment.
• Familiarity with healthcare regulations, FDA guidelines, or MLR review processes is a plus.
• Ability to research healthcare trends, client industries, competitive landscapes, and media opportunities to support strategic recommendations.
• Proactive, resourceful, and eager to learn, with a strong sense of ownership and accountability for assigned work.
• Familiarity with media monitoring and media database tools such as Cision, Muck Rack, Meltwater, or similar platforms is a plus.
• Passion for healthcare and wellness communications and a desire to help tell stories that educate, inspire, and positively impact patients, healthcare professionals, and communities.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field preferred.
• 1–2 years of experience in public relations, media relations, or communications.
• Strong interest in earned media, storytelling, and media relations, with a desire to build relationships with journalists, editors, and influencers.
• Interest or experience in health, wellness, pharmaceutical, or life sciences communications.
• Strong written and verbal communication skills, with the ability to draft media materials, pitches, briefing documents, and client communications.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced agency environment.
• Familiarity with healthcare regulations, FDA guidelines, or MLR review processes is a plus.
• Ability to research healthcare trends, client industries, competitive landscapes, and media opportunities to support strategic recommendations.
• Proactive, resourceful, and eager to learn, with a strong sense of ownership and accountability for assigned work.
• Familiarity with media monitoring and media database tools such as Cision, Muck Rack, Meltwater, or similar platforms is a plus.
• Passion for healthcare and wellness communications and a desire to help tell stories that educate, inspire, and positively impact patients, healthcare professionals, and communities.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Skills

• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Familiarity with healthcare regulations, FDA guidelines, or MLR review processes.
• Ability to research healthcare trends, client industries, competitive landscapes, and media opportunities.
• Proactive, resourceful, and eager to learn.
• Familiarity with media monitoring and media database tools.

Benefits

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome

Pay

The base salary for this position at the time of this posting may range between: $35,000—$75,000 USD

Schedule

We adopt a hybrid approach, with teams in the office around four days a week.