Account Executive Earned Media

About the role

RALLY is an advocacy agency partnering with organizations like Climate United, the Hewlett Foundation, the National Indian Child Welfare Association, and the Robert Wood Johnson Foundation to advance solutions that benefit people, communities, and the future we all share. We work side by side with clients—offering strategy, creativity, and partnership every step of the way—to drive meaningful change across education, environmental justice, economic equity, gun violence prevention, healthcare access, immigration, LGBTQIA+ rights, women’s rights, and more.

As an Account Executive in our Earned Media Vertical, you will support the development and execution of strategic earned media campaigns that elevate our clients’ voices across sectors and audiences. You’ll leverage your strategic storytelling, media relations, and project management skills to secure top-tier coverage, shape news coverage, and help clients communicate clearly and confidently.

Responsibilities

• Draft and edit high-quality earned media materials, including press releases, pitches, media advisories, op-eds, and briefing memos.
• Support proactive media pitching, outreach planning, and press list creation tailored to each client’s voice, goals, and issue area.
• Contribute to the development of earned media scopes, strategy memos, media audits, and landscape analyses.
• Collaborate with account teams to execute media plans for key moments such as events, reports, campaigns, and rapid response.
• Monitor the news landscape, reporter beats, and industry trends to identify opportunities and deliver timely counsel to clients.
• Support media training, interview prep, and message refinement to help clients communicate clearly and confidently.
• Manage pitching timelines, follow-ups, and deliverables across accounts with strong attention to detail and accountability.
• Track, analyze, and report on media coverage to measure impact and extract actionable insights.
• Use tools such as Cision, Muck Rack, or Meltwater for press list building, coverage tracking, and media analytics.
• Contribute to building internal earned media tools, best practices, and team-wide learnings.
• Stay informed on media landscape shifts, newsroom changes, outlet trends, and the evolving role of earned media in advocacy campaigns.

Qualifications

Must-Haves

• 3+ years of experience in strategic communications or public relations, with a focus on earned media relations.
• Exceptional writing and editing skills, with demonstrated experience in drafting high-quality press releases, pitches, and briefing memos.
• Proven ability to build and maintain effective relationships with a diverse range of media contacts across traditional and new media.
• Strong sense of media viability and the ability to provide strategic, grounded input on newsworthy angles and opportunities.
• Proactive media relations skills, including developing press lists, conducting tailored outreach, and securing top-tier placements.
• Expertise in media monitoring and reporting, with the ability to measure success against goals and synthesize performance insights for clients.
• Highly collaborative mindset, with experience working cross-functionally with account teams to execute complex earned media campaigns.
• Strong project management skills, including the ability to manage multiple timelines, deliverables, and client accounts simultaneously.
• Comfort level with client and stakeholder engagement in a professional, service-oriented capacity.
• Knowledge of media tools such as Muck Rack, Cision, Meltwater, or similar platforms.
• Natural curiosity and an understanding of how shifts in the media landscape impact advocacy and issue campaigns.

Nice-to-Haves

• Background in journalism, political comms, podcasting and new media (podcasts, Substack), or newsroom experience.
• Existing relationships with reporters or familiarity with key beats in public interest issue spaces.
• Experience managing rapid response media or staffing high-pressure media moments.
• Familiarity with media training or helping clients show up confidently in interviews.
• Exposure to media coverage analysis or communications audit development.
• Experience contributing to editorial strategy for major reports, public campaigns, or large-scale advocacy pushes.
• Experience with Spanish-language media.

Benefits

• Competitive salary.
• Flexible time off policy.
• Two months each year of remote work flexibility (July and December).
• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day.
• One week of paid time off between Christmas and New Year’s Day.
• One-month paid sabbatical after seven years at RALLY.
• 401(k) plan.
• Generous health, dental, and vision benefits.
• Transportation and technology stipends.

Schedule

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.

Pay

This is a full-time, hourly position with a pay range of $32–$34 per hour, commensurate with experience.