Account Executive, Earned Media

About the role

Brilliant Agency, a fully remote PR & marketing agency focused on family-oriented consumer brands, seeks a full-time Account Executive, Earned to support its award-winning, full-funnel marketing team. The ideal candidate has 2+ years of full-time agency experience in consumer products PR or integrated marketing, strong project management skills, and a curiosity about new technology and AI. This is a remote role with a requirement to live in the NYC/New Jersey Tri State Area and travel into the city regularly for in-person media engagements.

What You’ll Do

• Media Relations:
  • Curate and oversee comprehensive media contact databases
  • Discover fresh editorial leads and freelance talent using Substacks and platforms like Qwoted
  • Compose and distribute pitches, alerts, and press releases while monitoring for earned placements
  • Generate innovative story angles to capture interest from major national publications
  • Lead specialized affiliate and commerce-focused outreach efforts
  • Organize and attend press interviews and desksides in person; craft detailed briefing materials for brand spokespeople
  • Cultivate professional ties with influential journalists and content creators, including regular in-person meetings around NYC
  • Stay updated on industry shifts and track competitor visibility daily
• Awards:
  • Oversee client recognition programs through research, strategic advice, and deadline management
• Project Management:
  • Assume responsibility for campaign timelines and ensure all account milestones are achieved
  • Develop project roadmaps, establish key goals, and identify potential bottlenecks early
  • Monitor budgets and team duties; provide consistent updates to internal stakeholders and clients
  • Leverage organizational tools such as Monday or Asana to maintain workflow transparency
  • Facilitate collaboration across teams to guarantee seamless execution of deliverables
• Technology & AI:
  • Integrate AI technologies like Claude or ChatGPT to enhance drafting, reporting, and research
  • Evaluate and implement emerging software solutions; educate the team on best practices
  • Identify technical opportunities to automate routine tasks and elevate output quality
• Events / Activations:
  • Support the conceptualization and launch of virtual or in-person press events

Requirements

• Based in the NYC/New Jersey Tri State Area with the ability to travel into NYC regularly for in-person media meetings and events
• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of PR agency experience in the consumer goods industry
• Demonstrated project management experience managing timelines, deliverables, and multiple accounts simultaneously
• Comfortable using AI tools day-to-day with examples of prior usage
• Willingness to try new technologies and adopt tools quickly
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• Proactive, self-starter attitude with a passion for staying ahead of trends in CPG & F&B

Benefits

• Unlimited PTO
• Paid time off between Christmas and New Year’s
• Fabulous Fridays — office closes at 3 pm
• 401K with a 3% company match, immediately vested
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Company-paid life insurance
• Company-paid long-term disability

Pay

$55,000 – $65,000