Account Executive (Automotive Digital Marketing) (HYBRID)
C-4 Analytics · Wakefield, MA · 1 mo ago
$70k–$90k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title as heading. Must not include Job ID etc. Must remove boilerplate like EEO, accommodation note, etc. Must preserve all substantive info.
We need to parse the posting.
Key sections:
- About the role: description of company, role, location, travel, etc.
- Responsibilities: list of duties (Find prospects via cold calling and emailing, Pursue in-bound leads, Maintain a high level of activity – calls, presentations, proposal, etc., Research target accounts, identify key contacts and develop account-specific strategies, Collaborate with multiple team members within a dynamic and fast-paced environment, Prepare for and deliver relevant sales presentations mostly delivered via Webex, Manage the complete sales process across all stages and document activity in HubSpot, CLOSE business). Also maybe "manage the sales process from the initial call to helping to close business with new prospects." That's part of responsibilities.
- Requirements / Qualifications / Skills: The posting has "Who We're Looking For" with "MUST HAVES" and "NICE TO HAVES". Also "Flexibility" and "What Our Employees Say" etc. We need to separate into Requirements (must haves), Qualifications (maybe education), Skills (maybe nice to haves). But we can combine as needed. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have multiple of those if content exists.
We need to decide what goes where.
About the role: description of company, role, location, travel, etc. Could include: "The Account Executive (Automotive Digital Marketing) primarily works from our Wakefield office a minimum of three days per week and travels as needed to visit prospects. C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for an Account Executive (Automotive Digital Marketing): Wakefield, MA as we look to expand our team and support our growing roster of local and national clients."
Responsibilities: list of duties as above.
Requirements: Must haves: 3+ years experience selling Digital Marketing or related services or products; 3+ years experience selling into Automotive Industry is Required (B2B); 5+ years of outside sales experience; Must possess a valid driver's license in good standing; Must have access to a motor vehicle; Flexibility to travel as needed; Demonstrated desire to pursue and close business; Ability to communicate and collaborate as part of a team.
Qualifications: maybe "Bachelor’s Degree or any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job." Also "3+ years’ experience selling digital marketing services in a pure business development capacity" (nice to have) but could be qualifications. Also "Google Analytics certification" (nice to have). Could put under Qualifications.
Skills: maybe "Ability to communicate and collaborate as part of a team" is skill; also "consultative sales process", "engagement with executives and mid- to senior management", "challenge prospects with new ideas", etc. But we can keep skills as nice-to-haves.
Benefits: The posting mentions compensation and benefits: "Compensation We offer a competitive compensation commensurate with experience and qualifications. The salary range for this position is $70,000.00 - $90,000.00 per year. The starting annual on-target earnings for this position is up to $200,000. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise. Please note that the commission structure for this position is uncapped, and provides unlimited earning potential. In addition to the base salary, we provide a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and professional development opportunities. Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process."
Also later: "Working at C-4 Analytics We provide our employees with a range of benefits, including career development programs, paid time off, and additional perks. All are welcome to visit our careers and culture page for more details."
Also "In-Office Perks" list many perks: cold brew on tap, free beverages, stocked snack pantry, free weekly lunch, monthly wellness events like Yoga and Paint & Sip, Structured Work-Life Balance: Monday through Friday, 9:00 am to 5:30 pm schedule.
Thus Benefits section can include health insurance, retirement plans, paid time off, professional development, career development programs, additional perks, etc. Also schedule info maybe goes under Schedule.
Pay: we have salary range, on-target earnings, commission uncapped, etc.
Schedule: The posting mentions "primarily works from our Wakefield office a minimum of three days per week and travels as needed to visit prospects." Also "Structured Work-Life Balance: Our Monday through Friday, 9:00 am to 5:30 pm schedule helps you separate work from home". Also "Flexibility We have a strong preference for this position to reside in our Wakefield, MA office. The Account Executive (Automotive Digital Marketing) may benefit from the flexibility to work in a way that suits them best. We offer the following working options: Office-Based: ... Hybrid: ..." So schedule includes office-based minimum 3 days/week, hybrid option, standard hours 9-5:30 M-F.
Thus we can create Schedule section with that info.
We must not include boilerplate like EEO, accommodation request, legal, etc. Also remove duplicated lines.
We must not create sections with filler like "commensurate with experience" etc. But we can include Pay section with actual numbers.
We must not repeat job title as heading.
We must output only HTML fragment, no /, no markdown fences.
Thus produce something like:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Qualifications
- ... ...
Skills
- ... ...
Benefits
- ... ...
Pay
...
Schedule
...
We need to ensure we only include sections with real content. Let's extract content precisely. About the role: combine first paragraph(s) up to "We are currently hiring for an Account Executive (Automotive Digital Marketing): Wakefield, MA as we look to expand our team and support our growing roster of local and national clients." Also maybe include description of company: "C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service." Thus About the role paragraph can be: "The Account Executive (Automotive Digital Marketing) primarily works from our Wakefield office a minimum of three days per week and travels as needed to visit prospects. C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for an Account Executive (Automotive Digital Marketing): Wakefield, MA as we look to expand our team and support our growing roster of local and national clients." That seems good. Responsibilities: list from "A day in the life of an Account Executive (Automotive Digital Marketing): Wakefield, MA" bullet list (though not formatted as bullet). Also earlier: "The Account Executive (Automotive Digital Marketing) will be charged with managing the sales process from the initial call to helping to close business with new prospects. You’ll be a part of a consultative sales process that requires engagement with executives and mid- to senior management. Our Account Executive (Automotive Digital Marketing) often challenges our prospects with new ideas and ways in which our portfolio of analytics-driven digital marketing services will lead to growth and increased revenue." Thus responsibilities include managing sales process, consultative sales process, engaging execs, challenging prospects with new ideas, plus the day-in-life list. Let's compile list: - Manage the sales process from the initial call to helping to close business with new prospects. - Engage in a consultative sales process with executives and mid- to senior management. - Challenge prospects with new ideas and ways that analytics-driven digital marketing services will lead to growth and increased revenue. - Find prospects via cold calling and emailing. - Pursue in-bound leads. - Maintain a high level of activity – calls, presentations, proposals, etc. - Research target accounts, identify key contacts and develop account-specific strategies. - Collaborate with multiple team members within a dynamic and fast-paced environment. - Prepare for and deliver relevant sales presentations mostly delivered via Webex. - Manage the complete sales process across all stages and document activity in HubSpot. - Close business. We could combine some but keep as separate li. Requirements (Must haves): - 3+ years experience selling Digital Marketing or related services or products. - 3+ years experience selling into Automotive Industry is Required (B2B). - 5+ years of outside sales experience. - Must possess a valid driver's license in good standing. - Must have access to a motor vehicle. - Flexibility to travel as needed. - Demonstrated desire to pursue and close business. - Ability to communicate and collaborate as part of a team. Qualifications: - Bachelor’s Degree or any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job. - 3+ years’ experience selling digital marketing services in a pure business development capacity (nice to have but could be qualification). - Google Analytics certification (nice to have). We could treat these as Qualifications. Skills: maybe "Ability to communicate and collaborate as part of a team" already in requirements; but we can still list skills like "Consultative sales process", "Engagement with executives and mid- to senior management", "Ability to challenge prospects with new ideas", "Presentation skills via Webex", "HubSpot CRM proficiency", "Cold calling and emailing", "Account research and strategy development", "Team collaboration in fast-paced environment". But we need to avoid inventing; we can pull from text. From text: "You’ll be a part of a consultative sales process that requires engagement with executives and mid- to senior management." "Our Account Executive (Automotive Digital Marketing) often challenges our prospects with new ideas and ways in which our portfolio of analytics-driven digital marketing services will lead to growth and increased revenue." "Prepare for and deliver relevant sales presentations mostly delivered via Webex." "Manage the complete sales process across all stages and document activity in HubSpot." "Find prospects via cold calling and emailing." "Research target accounts, identify key contacts and develop account-specific strategies." "Collaborate with multiple team members within a dynamic and fast-paced environment." Thus skills can be those. Benefits: list: - Health insurance - Retirement plans - Paid time off - Professional development opportunities - Career development programs - Additional perks (cold brew on tap, free beverages, stocked snack pantry, free weekly lunch, monthly wellness events like