Account Executive - Audiences

About

InMarket has been the leader in 360-degree consumer intelligence and real-time activation since 2010. Through its data-driven marketing platform, InMarket helps brands build targeted audiences, activate media in real time, and measure success.

Responsibilities

• Prospect, prioritize, and qualify new business opportunities across agencies, trading desks, DSPs, and direct brands.
• Generate a high volume of sales activities, including outreach, meetings, presentations, proposals, and follow-up communications.
• Partner with Sales Directors to drive revenue growth and expand InMarket's presence within the programmatic advertising ecosystem.
• Prepare proposals, audience recommendations, case studies, and strategic sales materials.
• Manage RFPs, audience recommendations, and client requests for prospects and existing customers.
• Develop a strong understanding of InMarket's audience, identity, activation, and measurement solutions and effectively communicate their value to clients.
• Build relationships with key stakeholders across agencies, brands, DSPs, and data partners.
• Take a data-driven approach to territory planning, pipeline management, and opportunity prioritization.
• Collaborate with Product, Client Success, Sales Operations, and Marketing to deliver an exceptional customer experience.
• Stay current on industry trends, programmatic technologies, privacy developments, and changes across the advertising ecosystem.

Requirements

• 1–4 years of sales experience in ad tech, martech, programmatic advertising, media, audience data, SaaS, or related industries.
• Understanding of the programmatic advertising ecosystem, including DSPs, audience activation, identity solutions, and digital media buying.
• Experience working with agencies, trading desks, media partners, or advertisers.
• Strong prospecting, relationship-building, and pipeline management skills.
• Excellent communication, presentation, and negotiation skills.
• Self-starter with a hunter mentality and a passion for generating new business opportunities.
• Ability to quickly learn new technologies and communicate complex solutions to clients.
• Strong analytical and problem-solving skills with a consultative sales approach.

Qualifications

• Nice to have: Experience selling into programmatic campaigns or audience-based advertising solutions.
• Familiarity with identity, audience targeting, data onboarding, and measurement solutions.
• Existing relationships with agencies, trading desks, or digital media stakeholders.
• Knowledge of the ad tech landscape, including DSPs, SSPs, DMPs, CDPs, and retail media networks.

Skills

• Data-driven approach to sales and business development.
• Effective communication and presentation skills.
• Ability to build and maintain strong client relationships.
• Proficiency in using CRM tools and other sales-related software.

Benefits

• Competitive salary, stock options, flexible vacation.
• Medical, dental, and Flexible Spending Account (FSA).
• Company Matched 401(k).
• Unlimited PTO (within reason).
• Talented co-workers and management.
• Agile Development Program (for continued learning/professional development).
• Paid paternity & maternity leave.