Account Executive

RESPONSIBILITIES

• Collaborate with internal teams and clients to build strategic marketing campaigns and deliver on integrated marketing plans
• Serve as client liaison with key accounts, keeping internal teams and client updated and informed at all stages of every campaign
• Oversee positive, mutually-beneficial relationships with media and other external vendors
• Prepare campaign plans and creative briefs and review copy, design and revisions prior to submission to clients
• Maintain a high-level of understanding and knowledge about each of our clients, including brand, vision, product(s), customer base and sales process
• Work with digital team to analyze monthly reporting and evaluate for successes and new opportunities
• Manage and facilitate high-level media placements, marketing programs, and social media campaigns
• Grow existing client business, upselling additional services when appropriate, and participate in new business pitches
• Ensure proper forecasting, billing and accounting of client deliverables to help achieve profitability goals
• Keep Zipie management informed of pertinent activities and anticipate potential problems before they become issues
• Continue to refine and define our marketing processes to grow existing accounts and support new business
• Cook up and manage the resources needed to execute all projects
• Maintain awareness and understanding of emerging digital platforms and best-in-class tactics being used by others, as well as look for opportunities to innovate
• Support any other client or leadership requests as needed

REQUIREMENTS

• Bachelor’s degree in marketing, communications or related discipline
• Three to five years of account management experience, preferably in a full-service marketing agency
• Excellent communication, organization, attention to detail and time-management skills
• Creative, strategic thinker with strong leadership skills and work ethic
• Self-starter who is at home with all forms of media: broadcast/digital/social/print
• Familiarity with digital advertising and performance metrics
• Demonstrated ability to work effectively with people at all levels within the company, as well as with external vendors
• Excellent ability to multi-task and adjust to changing priorities