Account Executive

About the role

The overall objective is to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities

• Aids in the development and implementation of new initiatives and assists in the 360 creation of marketing and advertising plans.
• Maintains the relationship with the Client on a daily basis.
• Oversees the day-to-day work of Jr. Account Executives and Account Coordinators.
• Assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Leads, organizes, activates and controls day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans.
• Oversees the day-to-day work of Jr. Account Executives and Account Coordinators.
• Trains and provides accurate direction to Account Coordinators & Jr. Account Executives.
• Manages timelines, processes job orders, works collaboratively across Agency departments to meet Client deliverables.
• Updates and manages internal and Client facing status reports.
• Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders.
• Ensures quality assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proofs all Client facing documents published by the Agency.
• Collaborates with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders.
• Manages internal and external status documents to track project process.
• Troubleshoots tight deadlines and holds others accountable for deliverable.
• Communicates progress and challenges in a timely and succinct way.
• Activates change logs and revisions in a timely and accurate manner.
• Assists in planning broadcast and social content shoots with producers, creative and studio team.
• Maintains production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation.
• Creates and maintains project budgets and billing documents.
• Conducts and compiles industry and competitive research.
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans.
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels).
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing.
• Provides nightly updates informing Account Supervisor of top level status of Client deliverables and key initiative.
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance.
• Participates in brainstorming sessions with Strategy & Creative teams.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years experience as an Account Executive or related role in an advertising or marketing agency.
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Understanding of the Client’s industry and business.
• Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills.
• Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk.
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels.
• Strong sense of urgency and commitment to get the job done quickly and with high quality.
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems.
• Excellent organizational and time management skills.
• Positive outlook and good interpersonal skills.
• A “DO IT NOW” mentality.