Account Executive

About the role

We are seeking a Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market.

Responsibilities

• Grow Revenue: Maximize station revenue and achieve sales goals across linear, multicast, and digital platforms through effective prospecting, selling, negotiating, and follow through.
• Execute and Optimize: Manage the execution of multi-platform campaigns including creative messaging, order accuracy, accountability for performance, and optimize campaigns when necessary.
• Cultivate Connections: Build integrity based and lasting client relationships that strengthen station partnerships.
• Develop New Business: Dedication to growing new business through continuous prospecting, meeting with new clients, and delivering comprehensive and effective sales presentations that result in sales.
• Stay Ahead of the Curve: Engage in ongoing learning of sales processes, product offerings, competitive landscape and best practices.

Requirements

• Motivated and Goal Oriented: Strong drive to achieve results and continuously improve.
• Communication and Analysis Skills: Ability to articulate ideas and evaluate information thoughtfully, identify opportunities, and use insights to support effective strategies.
• Passion for Sales: Genuine excitement for cultivating new relationships, understanding client goals, and delivering solutions that create real value, turning opportunities into successful outcomes.
• Initiative and Coachability: Take ownership of your work and ways to add value. Seek solutions without waiting to be asked, adapt to changing needs, and apply feedback to learn, improve, and grow in your role.

Qualifications

• Some professional experience is preferred and related military experience is considered.

Skills

• Strong communication and negotiation skills.
• Ability to understand and analyze market trends and client needs.
• Proficiency in using sales software and CRM systems.
• Knowledge of broadcast and streaming television, digital advertising, and data-driven marketing.

Benefits

• Hearst's benefit programs are modern, flexible and designed to focus on you.
• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.