Account Executive
USA TODAY Co., Inc. · Evansville, IN · 4 days ago
HybridFull-time
About the role
Our Account Executive role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospecting through long-term account growth—and who thrives in both hunting and managing client relationships.
Responsibilities
- Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
- Manage and grow a territory by balancing new business development, client retention, and account expansion.
- Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
- Create and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
- Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
- Partner with internal account management, creative, and strategy teams to support strong client outcomes.
- Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.
Qualifications
- 2+ years of B2B sales experience with success in new business development, account growth, or business development roles.
- Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
- Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
- Experience using CRM and sales tools with disciplined pipeline management and follow-up.
- Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
- Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders.
- Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.