Jobs · Pennsylvania

Account Executive

Tower Marketing · Lancaster, PA · 2 mo ago
HybridFull-time

Tower Marketing is seeking a self-motivated and detail-oriented Account Executive to support the needs of our broad set of marketing clients. This role involves working closely with our Vice President and clients to interpret requests and delegate tasks to the team.

Responsibilities

  • Interpret client requests and delegate tasks to the internal team
  • Collaborate with inter-agency creative resources, including designers, developers, and internet marketing team members
  • Manage client expectations, relationships, and scope of work
  • Apply project management tactics to ensure projects are delivered on time and within budget
  • Brainstorm, strategize, and make recommendations to help clients reach their goals
  • Prioritize projects and manage deadlines effectively

Requirements

  • Knowledge of the project development lifecycle from both internet marketing and web development/design perspectives
  • Superb organizational abilities to prioritize projects and manage deadlines
  • Experience working with external clients/vendors to manage expectations and relationships
  • Strategic knowledge of internet marketing and development projects
  • Editorial mindset to create content aligned with client goals, budget, brand, and timeline
  • Ability to adapt in a fast-paced, deadline-driven environment

Skills

  • Experience with project management tools such as Teamwork, Active Collab, Trello, or equivalent
  • Basic understanding of design and development elements and CMS platforms (e.g., WordPress, InDesign, Figma, WooCommerce)
  • Familiarity with internet marketing platforms and tools (e.g., Google Analytics, Google AdWords, HubSpot, SEMRush, Active Campaign)
  • Proficiency with Google Suite and Apple equivalents
  • Bonus: Experience managing client budgets and finding creative solutions for project adjustments
  • Bonus: Familiarity with Mac devices (iMac, MacBook Pro, iPad, iPhone)

Qualifications

  • Minimum of a Bachelor’s degree preferred in marketing or a related field
  • 2-4+ years of experience in a digital marketing agency, specifically in website development, internet marketing, or both

Schedule

Full Time, Local Hybrid

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