Account Executive

About the Role

TheLinkU is a leading NIL (Name, Image & Likeness) technology and revenue platform built to help universities, student-athletes, and brands unlock compliant, scalable revenue opportunities in today's evolving collegiate sports landscape. We provide the infrastructure, national partnerships, and execution model needed to drive sustainable NIL and above-the-cap revenue, while maintaining transparency, compliance, and operational efficiency.

We are seeking an Account Executive based in Auburn, AL to lead business development efforts within the Auburn University market. This is a closing role focused on sourcing, pitching, and closing NIL and Rev Gen partnership opportunities tied to Auburn University. Your individual revenue quota will be tied directly to Auburn University market growth, and your ability to build trust, influence decision-makers, and generate measurable revenue will directly impact student-athletes, the university ecosystem, and TheLinkU's national growth strategy.

Responsibilities

• Own the full sales cycle from prospecting through close
• Prospect and close net new accounts across local and regional brand partners
• Drive outbound pipeline generation through cold outreach, networking, and local market activation
• Build and manage a pipeline of local and regional brand partners tied to the Auburn University market
• Build and maintain strong relationships with Auburn University student-athletes, athletic department stakeholders, collectives, and local and regional businesses
• Identify, pitch, and close NIL and Rev Gen partnership opportunities using a consultative sales approach
• Activate TheLinkU's national partnerships within the Auburn University market
• Lead meetings with prospective partners and guide them through the full partnership lifecycle
• Negotiate and execute agreements that align incentives across athletes, brands, and the university
• Collaborate with internal teams (Marketing, Operations, Client Success, Product) to ensure seamless onboarding and execution
• Represent TheLinkU at on-campus meetings, local business events, and industry gatherings
• Maintain accurate pipeline management and reporting within CRM tools
• Consistently meet or exceed individual revenue quota and sales targets

Requirements

• 2+ years of B2B sales experience preferred (sports, SaaS, marketing, financial services, or NIL-related experience a plus)
• Existing relationships with Auburn University athletics and the local business community
• Proven track record as a new business hunter with experience owning a quota and closing net new accounts
• Strong understanding of or passion for college athletics and the Auburn University ecosystem
• Proven ability to sell to multiple stakeholders and navigate complex decision-making environments
• Confident communicator with strong negotiation and closing skills
• Results-oriented and comfortable in a high-growth, performance-driven environment
• Self-motivated with the ability to operate independently while collaborating cross-functionally
• Flexible schedule (standard hours approximately 8 a.m. to 5 p.m., with variability based on client and athletic schedules)
• Bachelor's degree preferred but not required
• Must be based in or near Auburn, AL