Account Executive

About the role

Tassel is a leading higher education technology company that supports colleges and universities in strengthening engagement across the entire student lifecycle. Our platform offers solutions for commencement, alumni engagement, advancement, and campus communications, helping schools create meaningful experiences and lasting connections.

Responsibilities

• Own and grow a pipeline of prospective higher ed accounts across a large US territory
• Run a consultative, full-cycle sales process: prospecting, discovery, demo, proposal, negotiation, and close
• Build and manage relationships with key stakeholders at colleges and universities (admissions, enrollment, student success, IT, etc.)
• Leverage a modern sales tech stack (e.g., Salesforce, Outreach/Salesloft, LinkedIn Sales Navigator, Gong) to manage pipeline and forecast accurately
• Use AI-powered prospecting tools to identify, research, and personalize outreach to target accounts, improving speed and quality of pipeline generation
• Partner with marketing on territory-specific campaigns and events (including conference travel as needed)
• Collaborate with Customer Success to ensure smooth handoffs and strong long-term account health
• Maintain accurate CRM hygiene and provide reliable forecasting to leadership
• Represent Tassel at industry conferences and events

Requirements

• At least 2+ years of closing experience as an Account Executive, ideally in B2B SaaS
• Proven ability to manage a full sales cycle and consistently hit or exceed quota
• Strong command of the modern AE tech stack (CRM, sales engagement tools, prospecting tools) and comfort using data to prioritize pipeline
• Legit hands-on experience with AI, tooling for prospecting (e.g., AI-assisted list building, intent data, personalized sequence generation) and absolute love in using AI to work smarter
• Excellent written and verbal communication skills; ability to run a compelling, consultative sales process
• Self-starter who thrives with autonomy and territory ownership
• Willingness to travel within territory for on-site meetings, campus visits, and conferences

Qualifications

• Strong understanding of higher education markets and needs
• Experience with CRM systems and sales automation tools
• Ability to build and maintain strong relationships with clients and colleagues
• Proficiency in Microsoft Office Suite

Skills

• Exceptional communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong problem-solving and analytical skills
• Ability to manage multiple tasks and priorities effectively

Benefits

• Competitive salary and benefits package
• Flexible work schedule
• Professional development opportunities
• Work-life balance

Pay

Salary range: $80,000 - $120,000 annually

Schedule

Full-time position with flexible hours