Account Executive

Requirements

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or equivalent combination of education and work-related experience
• Minimum one year’s experience in sales, preferably in the media field
• Digital sales experience is a plus
• Valid driver’s license with an acceptable driving record
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Skills

• Generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of digital and television advertising
• Implements strategies to consistently grow revenue and exceed revenue goals
• Establishes credible relationships with local business community
• Makes sales calls on existing and prospective clients
• Maintains assigned accounts and develops new accounts
• Prepares and delivers sales presentations to clients
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible
• Provides clients with information regarding rates for advertising placement in all media
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
• Works with clients and station personnel to develop advertisements