Account Executive

About the role

Shape the Future of Advertising in Utah's Premier Media Market Are you ready to be at the forefront of the advertising revolution? Join KTVX TV (ABC4) and Nexstar Digital as an Account Executive and become a strategic partner to businesses across Utah. In today's dynamic media landscape, you'll craft innovative campaigns that seamlessly blend traditional broadcast television with cutting‑edge digital solutions, including the rapidly growing world of streaming TV advertising. This dynamic role combines office‑based strategic work with active client engagement throughout Utah, offering variety—from brainstorming creative campaigns in our modern broadcast facility to presenting cutting‑edge advertising solutions in client boardrooms across Utah.

Responsibilities

• Design comprehensive advertising strategies that span traditional broadcast television, connected TV/streaming platforms, digital display, digital video, and email advertising (Multi‑Platform Campaign Architecture).
• Help clients reach cord‑cutters and streaming audiences through advanced targeting on streaming TV platforms (Streaming TV Revolution).
• Develop creative solutions for diverse clients (local restaurants, regional retailers, etc.) that maximize advertising ROI using broadcast and digital tools (Creative Problem Solving).
• Work with the latest advertising technologies including programmatic advertising, advanced audience segmentation, cross‑platform attribution, and real‑time campaign optimization (Innovation at Your Fingertips).
• Identify and cultivate relationships with small, medium, and large businesses and advertising agencies throughout Utah; uncover new opportunities by understanding client challenges and demonstrating how integrated media solutions drive measurable results; implement data‑driven strategies to exceed revenue targets and build long‑term partnerships (Revenue Generation & Business Development).
• Create compelling, multi‑platform advertising campaigns that leverage broadcast TV, streaming TV, and digital advertising; present innovative media strategies showing how traditional reach combines with digital precision; develop customized advertising schedules and timelines aligned with client goals (Strategic Campaign Development).
• Serve as a trusted media advisor, educating clients on emerging trends and technologies; deliver impactful sales presentations demonstrating the power of integrated broadcast and digital campaigns; provide market insights, competitive analysis, and performance metrics to guide decision‑making (Client Partnership & Consultation).
• Represent KTVX TV and Nexstar Digital as a visible leader in Utah’s business community; build relationships beyond advertising; collaborate with sales, creative, and digital specialists (Community Leadership).

Requirements

• Bachelor's degree in Business, Marketing, Advertising, Mass Communications, or related field; or equivalent combination of education and relevant work experience.
• Track record of achieving long‑term objectives and implementing successful strategies.
• Valid driver's license with clean driving record and reliable transportation for client meetings throughout the market.

Skills

• Exceptional communication skills with the ability to craft compelling proposals and deliver engaging presentations.
• Creative thinking and innovative problem‑solving abilities.
• Strong analytical skills to interpret campaign performance and market data.
• Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Comfort with technology and ability to quickly learn new advertising platforms and tools.