Account Executive

About the Role

This is a hands-on, full-cycle sales role for a high-performing BDR/SDR ready to step into closing or an early AE who still loves building pipeline. You’ll spend approximately 60% of your time generating demand and 40% closing, working directly with the founder to identify prospects, run outbound, conduct discovery and demos, handle objections, close customers, and help build their first repeatable sales playbook. This is not a traditional AE role where qualified meetings simply appear on your calendar. You’ll be expected to create opportunities from scratch and figure out what works.

Responsibilities

• Build pipeline through high-volume cold calling, email, LinkedIn, events, trade shows, and creative outbound strategies
• Prospect equipment dealers, rental companies, manufacturers, construction businesses, and other non-tech SMB/mid-market buyers
• Own opportunities from initial outreach through discovery, demo, follow-up, negotiation, and close
• Build strong relationships with owners, operators, GMs, sales leaders, and other non-technical decision-makers
• Test messaging, channels, and outreach strategies to identify repeatable acquisition motions
• Work directly with the founder to develop their early GTM strategy and sales playbook
• Track outbound activity, meetings booked, pipeline generated, conversion rates, and closed revenue
• Attend industry events, trade shows, and customer meetings
• Travel approximately 1–2 times per month
• Bring customer insights back to the founders and product team as they continue to evolve

Requirements

• Approximately 2–5 years of B2B sales experience as a BDR, SDR, or early Account Executive
• Strong experience selling to non-tech SMB or mid-market customers
• Background selling into industries such as construction, manufacturing, equipment, home services, restaurants, dental, automotive, logistics, or similar traditional markets is highly preferred
• Proven high-volume outbound experience across cold calling, email, and LinkedIn
• Ability to speak concretely about metrics such as calls per day, meetings booked, pipeline generated, and quota attainment
• Experience personally self-sourcing opportunities rather than relying primarily on inbound leads
• Comfortable owning both prospecting and closing responsibilities
• Startup experience or demonstrated ability to succeed in an environment without a mature sales playbook
• Persistent, competitive, resourceful, and comfortable with rejection
• Strong ability to build trust with practical, non-technical buyers
• Motivated by performance, commission, ownership, and career growth
• Based in the San Francisco Bay Area or willing to relocate
• Comfortable working primarily in person during the first few months
• Comfortable traveling for customers and industry events
• Existing U.S. work authorization required

Pay

• $80K–$100K base salary
• Approximately $120K–$140K OTE
• Uncapped commission potential
• 0.1%–0.2% early-stage equity

Benefits

• Meaningful ownership as their first dedicated GTM hire
• Direct exposure to and mentorship from the founding team
• Opportunity to help build the company’s GTM motion from zero
• Clear path toward broader sales and GTM leadership responsibilities as the company grows
• Join a company with paying customers and early product-market fit, rather than a purely pre-revenue concept
• Work in a massive, underserved market with relatively little modern software competition
• Opportunity to work closely with customers across major equipment ecosystems including CAT, John Deere, and Bobcat
• High visibility and direct impact within an approximately four-person team
• Regular exposure to experienced operators, founders, and investors within their network