Account Executive

Role Purpose

The Account Executive – New Business is responsible for driving revenue growth by securing new customers across the Food & Beverage sector in EMEA. In this role, you will identify, develop, and convert new business opportunities, focusing on mid-market manufacturers, processors, and ingredient suppliers. The position requires ownership of the full sales cycle, from initial engagement and discovery through to negotiation and close, ensuring a structured and consultative approach throughout. You will work collaboratively with marketing, pre-sales, and customer success teams to deliver a consistent and value-driven customer experience, while the role also contributes to broader team and organisational objectives.

Location

US

Level

Senior

Department

Sales - Food & Beverage

Benefits

Benefits At Ideagen

Salary

To be discussed at next stage

Responsibilities

• Deliver individual new business ARR targets in line with team and organisational objectives
• Build, manage, and maintain a healthy and qualified sales pipeline through outbound prospecting, inbound leads, and targeted account engagement
• Manage the full sales cycle, including discovery, qualification, solution positioning, negotiation, and close
• Conduct product demonstrations and present tailored proposals aligned to customer requirements
• Engage with a range of stakeholders across functions such as operations, quality, supply chain, procurement, and IT
• Support the preparation and submission of RFPs, tenders, and formal proposals with cross functional input
• Maintain accurate and up-to-date opportunity, pipeline, and forecast data within CRM systems (e.g., Salesforce)
• Collaborate with marketing on lead generation campaigns and timely follow-up activities
• Partner with customer success teams to support smooth onboarding and transition post-sale
• Share market insights, customer feedback, and competitive intelligence to inform sales strategy

Required Skills and Experience

• Experience in B2B SaaS or solution-based sales
• Demonstrated track record of meeting or exceeding new business sales targets
• Experience managing end-to-end sales cycles involving multiple stakeholders
• Strong communication, negotiation, and presentation skills
• Commercial awareness with the ability to articulate value-based propositions
• Experience using CRM systems (e.g., Salesforce) for pipeline and forecasting management
• Highly organised, proactive, and able to manage priorities independently

Desirable

• Experience selling into Food & Beverage, manufacturing, or other regulated industries
• Exposure to quality management, compliance, or supply chain software solutions
• Understanding of industry standards or frameworks (e.g., FSMA, BRC, IFS)
• Experience working in an EMEA-focused sales environment
• Proficiency in an additional European language

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you'll thrive at Ideagen!

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence. At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!