Account Executive

We need to output HTML fragment with sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay, Schedule? Actually we need to include sections only if posting has real specific content. The posting includes compensation details: base $100k, OTE $150k uncapped, equity, travel & expense support. So we can have Pay section with that info. Benefits: PTO, sick leave, holidays, medical, dental, vision, fertility support, HSA/FSA, life insurance, 401k, LinkedIn Learning, mentoring, coffee, snacks, socials, merch, referral bonuses, EAP, CEO Book Club. So Benefits section. Schedule: The posting mentions hours: early mornings, flexibility, hybrid office and field-based, regular in-person travel required. So we can have Schedule section describing work type, travel, hours. We also need About the role section (the paragraph after "About the Role"). Responsibilities: list bullet points under Responsibilities heading. Qualifications, Skills, and Experience: we can combine into Qualifications section (maybe separate Skills?). The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can include Qualifications and Skills separate if content distinct. The posting has "Qualifications, Skills, and Experience" heading with Must Haves and It's a Bonus if You Bring. We could split into Qualifications (must haves) and Skills (bonus?). But better to follow instruction: use those headings only if we have real specific content. We have content for Qualifications (must haves) and Skills (bonus). Could make two sections: Qualifications and Skills. Or combine into one Qualifications section. The instruction says prefer a few substantive sections over many thin ones. So maybe combine Qualifications and Skills into one section titled "Qualifications and Skills". But they gave examples of possible headings; we can choose to use "Qualifications" and include both must-haves and bonus. Let's do that. We need to avoid repeating job title as heading. No Job ID. Remove boilerplate like EEO etc. Not present. We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from posting, but we can format as lists. We need to output only HTML fragment, no /, no markdown fences. Let's craft:

About the role

... paragraph(s) ...

Responsibilities

• ...
...

Qualifications and Skills

Maybe split into two sub-sections? But we can just list bullet points under Qualifications and Skills. Better:

Qualifications

with must-haves, and

Skills

with bonus. But that creates two sections; still okay if content present. The instruction says prefer a few substantive sections over many thin ones. Having Qualifications and Skills separate may be thin but each has substantive content. Could combine. I'll combine into one section

Qualifications and Skills

with two sub-lists: Must Haves and Bonus. But we need to use

• for any list of duties/requirements/benefits. So we can have nested lists? Probably fine to have
  with
  • containing Must Haves: then a sublist? Might be messy. Simpler: just list all items as bullet points, marking which are must-haves vs bonus via text. But we need to preserve all detail; we can keep the original headings inside list items. Let's do:

    Qualifications and Skills

    • Must Haves:
      • A track record of closing business, not just running process; comfortable with a relationship-driven, consultative sale rather than a rigid, metrics-only methodology.
      • Self-starter who will build and work their own territory rather than wait on inbound or SDR handoff.
      • Confident communicator with strong relationship-building skills and excellent time management across multiple concurrent opportunities.
      • Experienced proactively approaching prospects across phone, email, text and in person.
      • Able to travel regularly to customer locations including regional or less-accessible locations where driving may be required.
      • Based in or able to relocate to New York within easy commuting distance to work from our Brooklyn (DUMBO) HQ.
    • It's a Bonus if You Bring:
      • A direct connection to the food, restaurant or distribution industry, whether through family, prior work, or a previous sales role selling into that world.
      • Experience in a founding, first-hire or early go-to-market role.
      • Comfort working closely with SDRs on shared pipeline, including informally coaching or shaping how they qualify.
      • Prior experience selling technology into operations-focused, non-technical buyers.
      • Fluent Spanish is a bonus.
    That's okay. Now Benefits section: we need to list all benefits. We have: Paid Time Off + 🏥 Benefits: 20 days PTO + 10 days sick leave + 11 public holidays per year, plus benefits package including medical with tax-advantage health accounts access, dental, vision, fertility support. Later under Fresho Perks and Benefits: Employee Share Option Plan (ESOP), Time Off that supports balance: 20 days PTO + 10 days sick leave + 11 public holidays per year, Benefits: Medical coverage with a choice of Cigna PPO plans; our benefits package currently includes a base medical plan option fully funded by Fresho for individual coverage, Tax-advantaged health accounts access (HSA/FSA/Dependent Care/Commuter benefits), Fertility support + Fresho funded life insurance through our benefits package, Dental and vision coverage, with company contributions, 401(k) retirement plan access, LinkedIn Learning Subscription with weekly work time dedicated to growing new skills, Mentoring program to help you grow and exceed your potential, Procaffeinating Wednesdays where the coffee’s on us + in office coffee machines ☕, weekly fresh fruit and snacks in the office, Regular socials (with snacks and drinks of course!), Fresho merch so you can look sharp in our branded swag, Referral bonuses - invite your friends and get paid for it!, Employee Assistance Program (EAP) to support your mental health and wellbeing 💚, CEO Book Club where role related e-books are on us. We need to avoid duplication: PTO etc already mentioned. We'll combine. Let's create Benefits section with bullet list. Pay section: Compensation Package: $150k OTE Uncapped ($100k Base + $50k On-Target Commission) + Equity Package + Travel & Expense Support. Also Good to Know: Salary: Base salary for this role will be $100,000, dependent on experience, with an OTE of $150,000 once commission is included, paid quarterly against quota. Commission: uncapped. Equity: key element. Travel & Expense Support mentioned earlier. We'll include Pay section with bullet points. Schedule section: Work type: In-market field + Brooklyn HQ based. Location: Brooklyn, NY (Dumbo) | Territory: Northeast US. Hybrid office and field-based. Regular in-person travel required. Hours: Wholesale buyers keep early hours. Expect some early mornings and market visits alongside standard business hours, with flexibility to manage your own schedule around prospect and customer availability and closing deals. We'll put schedule details. Now About the role paragraph: we need to include the text after "About the Role". Let's capture: "We’re seeking an Account Executive to help build our Northeast US territory. It’s an exciting time to join at a pivotal stage of Fresho’s US growth 🥬. You’ll be joining Fresho after over a year operating in the US, with strong foundations in place but still at the stage of a small, hands-on team. As our first dedicated US AE hire, you’ll work very closely with a co-founder in-market, win new business and play a critical role in achieving our US growth goals. With great opportunity ahead in the US, there’s real scope to make your mark in this role - and uncapped commission rewarding the business you deliver. In this role, you'll build your own pipeline alongside our SDR team, get in front of meat, seafood and produce distributors in person, and close deals that replace spreadsheets, paper cut sheets and legacy tools these businesses have run on for decades. You'll be relationship-driven, comfortable getting on the road, and energized by helping owner-operator businesses leave manual processes behind for good. You're okay navigating ambiguity in a market that's still being built. This role would be ideal for...Sellers from food, beverage, hospitality, construction or distribution backgrounds who want to build a career in software sales, even without a traditional SaaS resume.Account Executives or sellers from other verticals looking for a first-hire, high-ownership role with real upside.Anyone who has sold into restaurants, distributors, or foodservice operators before and understands how that world actually works. 👉 While you'll use our internally built CRM and Salesforce daily, this is a field-based, relationship-first sales role, not a desk-only or purely inbound one. 🏅 Sell technology that's not just useful, it's backed by two decades of global fresh food wholesale experience, including our award winning AI-powered feature, OrderPilot." We need to preserve that exactly, maybe trim ellipsis? Keep as is. Now Responsibilities: we have bullet points under Responsibilities heading. Let's extract bullet points: Territory & Pipeline Ownership: - Own full-cycle sales: self-generated prospecting, discovery, demo and close, working alongside Fresho's SDR team rather than relying solely on inbound handoff. Demo delivery will be supported during the initial ramp period. - Build and manage a pipeline of mid-market distributors, typically owner-operator, family-run businesses on QuickBooks or spreadsheets, generally under roughly $40M in revenue. Develop opportunities with larger distributors where Fresho is a strong fit. Sales Execution & Closing: - Run a disciplined, forecastable sales process in Fresho’s CRM, using Fresho's existing prospecting stack for enrichment and outreach. - Navigate small buying committees, typically an owner or operations lead, operations managers, sales managers or sometimes alongside a bookkeeper or finance contact. - Deliver on quarterly targets under Fresho's standard AE quota model, with a supported ramp expected given time to get to know the product, industry and build contacts. Customer & Product Immersion: - Learn the product and the customer's operations directly by joining onboarding site visits alongside Fresho's launch team. - Be part of onboarding some restaurants to better understand their pain points and the value Fresho delivers to them. - Get in front of prospects and customers in person as a core, ongoing part of the role, not an occasional add-on. Collaboration & Market Feedback: - Feed competitive intelligence and customer language back to the US team and to Revenue Operations and Marketing. - Champion the voice of the US customer internally. We'll list each as
  • . Now Qualifications and Skills we already did. Now Benefits: list all. Let's compile benefits bullet list: - Employee Share Option Plan (ESOP) so you can share in Fresho’s success - Time Off that supports balance: 20 days PTO + 10 days sick leave + 11 public holidays per year - Medical coverage with a choice of Cigna PPO plans; our benefits package currently includes a base medical plan option fully funded by Fresho for individual coverage - Tax-advantaged health accounts access (HSA/FSA/Dependent Care/Commuter benefits) - Fertility support + Fresho funded life insurance through our benefits package - Dental and vision coverage, with company contributions -