Account Executive
Fox Television Stations · Milwaukee, WI · 1 mo ago
Business Development$47k–$94k/yrFull-time
About the role
FOX6 has an opportunity for a dynamic marketing professional who thrives on helping local businesses succeed and grow. As a Media Account Executive, you’ll play a pivotal role in building relationships with business owners and decision makers. Your expertise in presenting strategic solutions will help businesses maximize their marketing budgets. You will be a trusted source for both new and existing clients, offering them tailored advertising solutions across multiple platforms.
Responsibilities
- Develop new business by packaging Linear, OTT and CTV platforms, creating and selling unique multi-screen promotional sponsorships, and maintaining and improving an existing client list.
- Sources new sales opportunities through a combination of identifying and researching potential accounts and soliciting new business.
- You’ll listen to client needs, prepare a strategic marketing plan, present and close business with a consultative approach.
- Maintain a consistent presence out in the field building relationships and showcasing the benefits of FOX platforms.
- Collaborate with the Local Sales Manager and Digital Sales Manager to craft custom presentations that further highlight the benefits of our products.
- Maintain expert knowledge of competitive OTT platforms and a clear understanding of the characteristics that give FLX a competitive advantage.
- Steward client campaigns and work on a variety of weekly and monthly reports to develop impactful post-campaign recaps and provide recommendations to further optimize client campaigns.
- Collaborate with variety of internal departments -- Creative Services on commercial production, Traffic department on advertising copy traffic, Finance department on invoicing, discrepancies, collection issues, and sales support personnel who will assist with the fulfillment of your TV and digital campaigns.
Requirements
- Passionate about collaborating with local business owners.
- Excellent written and verbal communication skills.
- Detail-oriented and organized.
- Proficient with MS Office.
- Understanding of core marketing principles.
- A strong desire to work in the field (not sitting in an office).
- Understanding of digital products – video, social, mobile, display, native, contesting, etc. (preferred).
- A four-year college degree and prior sales experience (desired).
Qualifications
- Passion for marketing and business growth.
- Ability to build and maintain relationships with clients.
- Strong presentation and negotiation skills.
- Knowledge of multiple advertising platforms (Linear, OTT, CTV).
- Understanding of digital marketing channels.
- Experience in sales or related field.
Skills
- Strategic thinking and problem-solving.
- Client relationship management.
- Multi-platform advertising knowledge.
- Communication and presentation skills.
- Organizational and time management skills.
Benefits
- Generous salary plus commission plan.
- Comprehensive benefits package including medical/dental/vision insurance, 401(k) matching, education reimbursement, donation matching, short term disability, paid parental leave, and more.
- Flexible and family-friendly work environment.
Pay
$47,000.00 - $94,000.00 annually.
Schedule
Full-time position.