Account Executive
CUMULUS MEDIA · Huntsville, AL · 1 mo ago
On-siteBusiness Development$3k/moFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use for each heading only if there is real content. No job title heading. No Job ID etc. Remove boilerplate. Preserve all substantive info.
We need to parse the posting.
Company Overview: description of Cumulus Media. That's about the company, not necessarily "About the role". Could be "About the role" maybe? The instruction: use
for each heading only if there is real content. No job title heading. No Job ID etc. Remove boilerplate. Preserve all substantive info.
We need to parse the posting.
Company Overview: description of Cumulus Media. That's about the company, not necessarily "About the role". Could be "About the role" maybe? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can decide which sections to include based on content.
We have:
- Company Overview: description of company. Could be placed under "About the role"? Actually "About the role" is about the position, not company. But we could treat company overview as part of "About the role"? Might be better to have a section "About the role" that includes position overview and company overview? The instruction says use those headings as examples, not mandatory. We should include sections only when posting has real, specific content for it.
We have:
Position Overview: description of Account Executive role. That's suitable for "About the role".
Key Responsibilities: list of responsibilities.
Qualifications: list of qualifications.
Skills: maybe we can extract skills from qualifications: strong understanding of lead generation, excellent communication skills, self-motivating, etc. Could be a Skills section.
Benefits: "What We Offer" includes commission-based organization, medical/dental/vision, 401K, paid vacation, sick & holiday, parental leave, life insurance, disability, wellness, employee referral bonus.
Pay Range: given: USD $3,000.00 - USD $5,000.00 /Mo. plus note about guaranteed income first year and commissions.
Schedule: not mentioned. So we should not include Schedule section.
We should not include sections with placeholder like "commensurate with experience". Not present.
We need to remove boilerplate: EEO statement, application instructions (For immediate consideration, please visit: ...), duplicated lines.
We need to preserve all substantive info.
Let's extract content.
Company Overview: "Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com."
Position Overview: "The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services."
Key Responsibilities: It appears as a block with repeated "Key Responsibilities". The content after that:
"Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectivesDeliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the clientAbility to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platformCommitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clientsRepresent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programmingAbility to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platformExcel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all timesFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysisCollaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success"
We need to split into list items. Each sentence seems to be a responsibility. We'll create - for each.
Qualifications: "2 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.Bachelor's degree in business, marketing or related field preferred, but not required.Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.Strong understanding of lead generation and ability to connect with viable prospects.Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.Excellent communication skills.Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.High energy and passion for sales.Flexible, creative and curious.Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred."
We can split into list items.
Skills: Could be derived from qualifications: strong understanding of lead generation, excellent communication skills, self-motivating, entrepreneurial spirit, positive attitude, willingness to collaborate, high energy, passion for sales, flexible, creative, curious, digitally savvy, proficient in MS Office, social networking, CRM tools. We'll make a Skills section.
Benefits: "What We Offer Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchPaid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program"
We need to split into list items.
Pay Range: "USD $3,000.00 - USD $5,000.00 /Mo. Pay Range The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions"
We need to preserve that info. We'll put in a
under Pay heading.
Schedule: none, so omit.
Now we need to output HTML fragment only, no /. Use
for each section heading.
We need to decide order: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay.
We could also include Company Overview as part of About the role? The About the role section could contain Position Overview and maybe company overview. But we have separate Company Overview paragraph. Could we put it under About the role as well? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So we can have About the role heading and include both company overview and position overview? Might be okay. But we need to preserve all substantive info. If we put company overview under About the role, it's fine.
Alternatively, we could have a separate section "About the company" but not in the list. Since they only gave examples, we could still add other headings? The instruction says use those headings for section headings (e.g. About the role, Responsibilities...). It doesn't forbid other headings, but better to stick to those. So we can incorporate company overview into About the role.
Thus About the role will contain two paragraphs: company overview and position overview.
Now Responsibilities: list.
Qualifications: list.
Skills: list.
Benefits: list.
Pay: paragraph.
Now ensure we don't repeat headings with empty content.
Let's craft.
First, About the role:
About the role
Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.
Now Responsibilities:
Responsibilities
- Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
- Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
- Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
- Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
- Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
- Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Collaborate,
- for each.
Qualifications: "2 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.Bachelor's degree in business, marketing or related field preferred, but not required.Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.Strong understanding of lead generation and ability to connect with viable prospects.Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.Excellent communication skills.Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.High energy and passion for sales.Flexible, creative and curious.Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred."
We can split into list items.
Skills: Could be derived from qualifications: strong understanding of lead generation, excellent communication skills, self-motivating, entrepreneurial spirit, positive attitude, willingness to collaborate, high energy, passion for sales, flexible, creative, curious, digitally savvy, proficient in MS Office, social networking, CRM tools. We'll make a Skills section.
Benefits: "What We Offer Commission-based organization with uncapped earning potential and guaranteed income in year one of employmentFocused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchPaid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program"
We need to split into list items.
Pay Range: "USD $3,000.00 - USD $5,000.00 /Mo. Pay Range The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions"
We need to preserve that info. We'll put in a
under Pay heading. Schedule: none, so omit. Now we need to output HTML fragment only, no /. Use
for each section heading. We need to decide order: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay. We could also include Company Overview as part of About the role? The About the role section could contain Position Overview and maybe company overview. But we have separate Company Overview paragraph. Could we put it under About the role as well? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So we can have About the role heading and include both company overview and position overview? Might be okay. But we need to preserve all substantive info. If we put company overview under About the role, it's fine. Alternatively, we could have a separate section "About the company" but not in the list. Since they only gave examples, we could still add other headings? The instruction says use those headings for section headings (e.g. About the role, Responsibilities...). It doesn't forbid other headings, but better to stick to those. So we can incorporate company overview into About the role. Thus About the role will contain two paragraphs: company overview and position overview. Now Responsibilities: list. Qualifications: list. Skills: list. Benefits: list. Pay: paragraph. Now ensure we don't repeat headings with empty content. Let's craft. First, About the role:
About the role
Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.
Now Responsibilities:Responsibilities
- Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
- Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
- Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
- Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
- Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
- Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Collaborate,