Account Executive

About The Role

The Account Executive owns a defined sales territory and is responsible for both hunting for net-new sign shop partners and growing an inherited book of business. This is a field-based, customer-facing role. You'll spend your time traveling throughout your assigned territory, meeting customers in person, conducting demos, and building relationships that drive new business.

Cirrus sells LED digital displays and a cloud-based content platform to sign shops at wholesale pricing. Sign shops are independent businesses that fabricate, install, and service signage for end customers. We are looking for candidates who are eager, motivated, curious by nature, and who possess a hunting mindset alongside the discipline to manage and grow existing accounts.

Role Responsibilities

• Possess full product knowledge and present yourself and Cirrus with a level of professionalism consistent with our brand in video meetings, on the phone, and in written communications.
• Maintain full product knowledge and present yourself and Cirrus with a level of professionalism consistent with our brand in video meetings, on the phone, and in written communications.
• Deliver compelling product demonstrations via phone, video, or in person, that clearly communicate the value Cirrus brings to a sign shop's business.
• Build and maintain strong relationships with prospects and customers throughout the full sales cycle, from initial contact through close.
• Collaborate with internal teams including marketing, product, and customer service to ensure a smooth experience for new and existing partners.
• Meet or exceed sales targets and KPIs including pipeline growth, new account acquisition, and revenue attainment.
• Stay current on industry trends, competitive dynamics, and market developments to identify new opportunities and sharpen your sales approach.

What Success Looks Like

• A growing territory with an expanding base of active sign shop partners placing repeat orders.
• Consistent attainment of new account acquisition targets alongside revenue goals within your existing book.
• A clean, accurate pipeline in HubSpot that reflects real deal status and supports reliable forecasting.
• A reputation with your sign shop accounts as a knowledgeable, responsive partner who understands their business.

Role Requirements

• 3+ years of outside B2B sales experience with a track record of success in a focused market.
• Demonstrated ability to prospect and close net new business while managing an existing book of accounts simultaneously.
• Comfort with high-volume outreach with consistent daily call and outreach activity across a large territory.
• Ability to learn the sign company business, how they operate, what drives their purchasing decisions, and what makes them successful.
• Excellent communication and listening skills across phone, video, and in-person interactions.
• Independent self-starter who takes initiative and does not need to be managed to activity.
• Experience with CRM-driven sales processes and a commitment to data quality and pipeline hygiene.
• Prior sales success in a channel, dealer, or reseller environment is a plus.