Account Director - Social Media & Digital

About the Role

Folk at PURPLE is seeking an Account Director to lead key US digital and social accounts, primarily across luxury hospitality, property, and placemaking. This senior client-facing role combines strategic leadership, account direction, team management, and commercial ownership. You will oversee the development and delivery of culturally relevant social strategies, content, and talent partnerships while building trusted client relationships and identifying opportunities for account and agency growth.

Responsibilities

• Strategic Account Leadership
  • Lead the strategic direction and day-to-day management of key client accounts.
  • Translate client objectives into clear social and digital strategies, creative briefs, and channel plans.
  • Bring a strong point of view on culture, audiences, platforms, and emerging digital behavior.
  • Identify opportunities to strengthen and grow accounts through proactive ideas and expanded scopes.
• Client Relationships
  • Act as the senior point of contact and trusted strategic partner for clients.
  • Lead meetings, workshops, reviews, and strategic presentations with confidence.
  • Maintain clear, timely communication and navigate complex client conversations independently.
  • Ensure clients consistently receive a high standard of strategic thinking, service, and delivery.
• Digital, Social, and Content
  • Oversee social strategies, content calendars, campaigns, community management, and performance reporting.
  • Provide senior direction on social-first creative, content production, paid media, and platform strategy.
  • Work closely with creative, production, strategy, PR, and paid teams to deliver integrated campaigns.
  • Turn data and audience insight into clear recommendations and opportunities for optimization.
• Talent, Creators, and Cultural Partnerships
  • Lead the talent and creator approach across relevant accounts, identifying partnerships that are culturally credible and strategically aligned.
  • Build and maintain relationships with US talent, creators, agents, managers, publicists, and cultural partners.
  • Oversee talent research, outreach, vetting, briefing, and partnership delivery.
  • Lead or oversee negotiations covering fees, deliverables, usage, exclusivity, timelines, and amplification.
  • Develop longer-term talent associations that strengthen brand relevance beyond one-off influencer activity.
• Commercial and Project Ownership
  • Oversee projects from briefing and planning through to delivery and reporting.
  • Ensure work is delivered on time, within scope and budget, and to a consistently high standard.
  • Manage account budgets, resourcing, and profitability with accuracy and commercial awareness.
  • Anticipate challenges, resolve issues, and communicate scope changes early.
• Team Leadership and Agency Growth
  • Lead and develop multidisciplinary account teams, providing clear direction, feedback, and support.
  • Foster a collaborative relationship across Folk’s US and UK teams.
  • Support new business through strategy, proposals, and pitching.
  • Contribute to the continued development and growth of Folk’s US offering.

Requirements

• At least six years of relevant experience gained within an agency or an in-house digital, social, or brand team.
• A strong track record leading high-profile accounts or brands, ideally within luxury hospitality, property, placemaking, or related lifestyle sectors.
• Deep understanding of social strategy, content, talent and creator partnerships, paid media, and performance measurement.
• Experience managing senior stakeholders, budgets, scopes, and account growth.
• Strong knowledge of the US social, talent, and cultural landscape.
• Excellent written, verbal, and presentation skills.
• Proven team leadership experience and the ability to develop junior and mid-level talent.
• A strategic, commercial, and culturally curious mindset, with the ability to manage multiple priorities in a fast-moving environment.

About the Company

Folk at PURPLE is the Luxury Fashion Marketing division specializing in Social and Influencer Content Strategies, creating award-winning content for social campaigns. PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong, and Singapore. For over two decades, PURPLE has been a leader in culturally connected, results-driven brand communications. The original founding team still leads the business, leveraging cross-generational and diverse personal networks globally to connect people and brands, build strategy, and drive commercial success.

Our in-house talent prides themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional, and often provocative. Understanding the world of luxury and the evolving possibilities within the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist—we create it.

Pay

$110,000 - $130,000 / year