Account Director, Retail Media Paid Search

About the role

The Account Director of Retail Media is responsible for driving thought leadership and shaping holistic commerce and retail media strategies to drive client's business, as well as overseeing the activation team responsible for bringing those strategies & plans to life in practice.

Responsibilities

• Manage growing Retail Media team in the planning and activation of campaigns across retail commerce spaces
• Be the COE and lead, develop, deliver, and optimize programmatic display campaigns on e-commerce platforms, such as Amazon DSP and The Trade Desk.
• Activate campaigns across Amazon (search and display), Walmart Connect (search and display), Kroger Precision Marketing, Target Roundel, Instacart, and retail media networks such as Criteo, CitrusAd, and Quotient.
• Build and execute annual media plans that support a full funnel marketing approach with awareness, consideration, and conversion audiences and tactics.
• Lead best in class AMC utilization or other shopper insights to drive strategic DSP strategy and audience targeting and retargeting.
• Responsible for ongoing thought leadership and opportunities that will drive client business results
• Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals
• Responsible for contributing and leading larger Business reviews (QBRs, Annual Planning, etc.)
• Actively lead and contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments and recommending new
• Responsible for new business pitches and cross-selling/client development opportunities
• Understand all relevant tools for reporting, analytics and competitive analysis
• Manage and coach a team of 3+ varying levels below them

Requirements

• 5-7 years of retail media management and/or eCommerce sales management
• Strong understanding of Demand Side Platform (DSP) activation and optimization techniques
• In-depth knowledge of the retail media landscape is critical
• Ability to connect Full-Funnel Marketing activations (search AND display) to retailer specific sales goals and performance
• Strong command of commerce platforms, syndicated research tools, and reporting resources such as Amazon, Walmart Connect, Target-Roundel, Kroger Precision Marketing, Instacart, and retail media networks including Criteo and CitrusAd.
• 3+ years of people managing experience
• Demonstrated critical thinking & problem solving abilities
• Guiding clients and client teams through clear and concise communication, both written and verbal. Proven track record of selling ideas clearly & delivering value.
• Able to work successfully with teams on multiple projects under tight deadlines
• Desire to work in an industry which is constantly evolving & presenting new & unique challenges
• Able to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking, adaptability, and insightful analysis to identify areas of opportunity, delivering optimized results
• Willingness to travel