Associate Director, Paid Search (Feeds & Shopping)
Monks · San Francisco, CA · 1 wk ago
Business Development$122k–$140k/yrFull-time
About The Role
We're looking for an Associate Director of Paid Search who lives and breathes the commerce side of search. This is a hands-on leadership role.
Responsibilities
- Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system.
- Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS.
- Participate in new business pitches.
- Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products.
- Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts.
- Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics.
- Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation.
- Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps.
- Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust.
Requirements
- 7+ years in paid search / performance media, with deep, demonstrable experience in Shopping and feed-driven campaigns at meaningful spend.
- Genuine feed fluency — you've worked directly with Merchant Center, feed management tools (e.g., Feedonomics, Versafeed, Productsup, or similar), and know how feed structure drives auction outcomes.
- Strong command of Google Ads (Shopping, Performance Max, search) and ideally Microsoft Advertising and retail media platforms.
- A commerce mindset: comfort with margin, AOV, LTV, and the mechanics of how a feed connects to a storefront.
- Experience leading people and owning client relationships at a senior level, ideally in an agency or managed-service environment.
- Excellent communication and the ability to make complex feed/search strategy legible to non-specialist stakeholders.
Qualifications
- Experience with large catalogs (retail, marketplace, multi-region) and supplemental feed strategies.
- Familiarity with retail media networks (Amazon, Walmart Connect, Instacart) as part of an integrated commerce program.
- Scripting/automation exposure (Google Ads scripts) to scale feed and account management.
- Analytical rigor — comfortable in GA4, BigQuery, Looker Studio, or similar, and able to turn data into a clear point of view.
Skills
- Strategic thinking and problem-solving skills.
- Ability to manage multiple projects and priorities simultaneously.
- Strong project management and organizational skills.
- Excellent interpersonal and communication skills.
- Ability to work independently and as part of a team.
Benefits
- Excellent, full coverage medical, dental, and vision insurance.
- Generous PTO and 15 company-wide holidays.
- 401k with company contribution.
- Paid parental leave.
- Work-life balance with an emphasis on personal well-being.
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network.
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.
- Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth.
Pay
$122,000—$140,000 USD
Schedule
The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.