Account Director, Programmatic - Enterprise
About the role
The Programmatic Account Director is a senior individual contributor responsible for the hands-on execution, optimization, and performance delivery of a multi-million dollar programmatic media investment for a single enterprise account.
Responsibilities
- Campaign Execution & Ownership
- Own end-to-end campaign execution across DSPs (DV360, StackAdapt, TTD, etc.)
- Build, launch, and QA campaigns across display, video, CTV, native, and audio
- Maintain scalable campaign structures (IOs, line items, naming conventions) with strict accuracy
- Inventory & Deal Management
- Activate and optimize across open exchange, PMP, preferred, and programmatic guaranteed deals
- Manage deal IDs and publisher relationships to unlock premium inventory
- Drive supply path optimization (SPO) to improve efficiency and transparency
- Audience Activation
- Deploy and optimize 1P, 3P, and contextual audiences
- Execute audience layering, exclusions, and segmentation strategies
- Budget Management & Pacing
- Manage multi-million dollar budgets with precise daily pacing and allocation
- Adjust bids, budgets, and tactics in real time to hit performance and delivery targets
- Proactively identify and mitigate pacing risks
- Optimization & Performance
- Optimize bidding, inventory, audiences, and creative to improve CPA, ROAS, and efficiency
- Manage frequency, reach, and duplication—especially across CTV and video
- Identify performance drivers and scale high-impact tactics
- CTV & Video Execution
- Lead execution across CTV and OLV, including inventory selection and deal activation
- Optimize for completion rate, viewability, and reach—not just clicks
- Manage cross-channel frequency and audience overlap
- Tracking & Measurement
- Ensure accurate pixel implementation, event tracking, and attribution alignment
- Support incrementality testing, lift studies, and advanced measurement initiatives
- Troubleshoot discrepancies and maintain data integrity
- Testing & Experimentation
- Execute structured test plans across inventory, audiences, creative, and bidding strategies
- Scale winning tactics and eliminate underperformers
- Document and apply learnings to improve future performance
- Insights & Collaboration
- Analyze performance data to deliver actionable insights and optimization recommendations
- Partner with strategists, creative, and analytics teams to drive integrated execution
- Contribute to reporting with a focus on performance drivers and next actions
- Expert-level proficiency with DSPs (StackAdapt, DV360, Basis, StackAdapt, TTD), Ad Servers (Campaign Manager), and Web Analytics (GA4).
- Proven track record managing diverse media types, including OTT/CTV, Streaming Audio, and Traditional Linear/Radio.
- Expert knowledge of remarketing and advanced targeting (dynamic creative, CRM, lookalike, and predictive modeling).
- Ability to map data partners to the customer journey—activating contextual signals for awareness and deterministic identity for conversion.
- Exceptional presentation skills, with the ability to tell a compelling story through data for high-growth performance accounts.
- Remote Workplace
- Paid Time Off
- 401K + Match
- Life Insurance Benefit
- Short Term Disability Benefit
- Healthcare
- Commuter Benefits
- Continuing Education
Requirements
Experience: 5-8+ years in digital media planning and buying, with deep expertise in both site-direct and programmatic environments
Platform Mastery: Expert-level proficiency with DSPs (StackAdapt, DV360, Basis, StackAdapt, TTD), Ad Servers (Campaign Manager), and Web Analytics (GA4).
Channel Fluency: Proven track record managing diverse media types, including OTT/CTV, Streaming Audio, and Traditional Linear/Radio.
Advanced Tactics: Expert knowledge of remarketing and advanced targeting (dynamic creative, CRM, lookalike, and predictive modeling)
Strategic Vision: Ability to map data partners to the customer journey—activating contextual signals for awareness and deterministic identity for conversion
Communication: Exceptional presentation skills, with the ability to tell a compelling story through data for high-growth performance accounts.
Qualifications
Expert-level proficiency with DSPs (StackAdapt, DV360, Basis, StackAdapt, TTD), Ad Servers (Campaign Manager), and Web Analytics (GA4).
Proven track record managing diverse media types, including OTT/CTV, Streaming Audio, and Traditional Linear/Radio.
Expert knowledge of remarketing and advanced targeting (dynamic creative, CRM, lookalike, and predictive modeling).
Ability to map data partners to the customer journey—activating contextual signals for awareness and deterministic identity for conversion.
Exceptional presentation skills, with the ability to tell a compelling story through data for high-growth performance accounts.
Skills
Benefits and Perks
What We Believe
We boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents.
Who We Are
829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more.
Salary Range
$85,000-$115,000