Account Director, Influencer Strategy

About the role

Weber Shandwick is seeking an Account Director, Influencer Strategy to join our dynamic team. This role is responsible for building social influencer strategies, collaborating with various teams, and managing influencer programs.

Responsibilities

• Build social influencer strategies cross-functionally to align strategic efforts and priorities
• Develop strategic outputs with little to no oversight
• Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives
• Drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time
• Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting
• Maintain strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks
• Spearhead high-profile activations and campaigns for some of our top tech, consumer, and CPG clients
• Provide expert counsel to clients and colleagues on social/digital/influencer best practices
• Lead a high-performing team; mentor and develop junior team members

Qualifications

• 8+ years of experience, preferably within an agency environment
• Comfortable working in a team setting, not an independent contributor
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners
• Deep expertise in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Strong understanding of marketing funnel analytics & KPIs
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills
• Experience leading a team is an asset
• Bonus if you have experience in the B2B and LinkedIn influencer space

What We Offer

This role offers a competitive salary range of $95,000 - $125,000, with a minimum of three days in-office per week. Weber Shandwick is an Equal Opportunity/Affirmative Action employer committed to diversity and inclusion.