Account Director - Corporate Reputation and Brand Purpose
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we should map content to appropriate headings. The instructions: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
Thus we need to decide which sections to include based on content.
We have:
- About Us (company description) - could be "About the role"? Actually "About Us" is about company, not role. The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content to these standard headings. "About Us" could be considered "About the role"? But it's about the company. However we can still include an "About the role" section summarizing role description? The posting includes "Our Team" describing team and role. Could combine.
Better to follow the content: We have sections:
- About Us (company description)
- Our Team (team description, role context)
- What You’ll Be Doing (responsibilities)
- What You’ve Accomplished (requirements/qualifications)
- Preferred Qualifications (additional qualifications)
- Compensation (Pay)
- Benefits (Benefits)
- Also mention schedule: "North America non-remote employees are required to come into the office 3 days a week." That's schedule info.
Also mention ability to travel occasionally up to 20%, ability to lift up to 25 lbs (maybe not schedule). Also "Ability to work more than 40 hours per week as needed." That's schedule.
Thus we can include sections: About the role (maybe combine About Us + Our Team?), Responsibilities (What You’ll Be Doing), Requirements/Qualifications (What You’ve Accomplished + Preferred Qualifications), Benefits, Pay, Schedule.
We must not create sections with filler. All have real content.
We need to use
for each section heading.
Inside sections, we need to use
for prose and
- for lists.
We need to preserve all substantive information, not invent or summarize away detail. So we need to keep details like specific years, skills, etc.
We must remove boilerplate: Equal Opportunity, Diversity and Inclusion statements (these are boilerplate). Also maybe "Equal Opportunity:" etc. Remove those lines.
Also remove duplicated lines.
We need to ensure we don't include application instructions (none present). Also remove cookie/navigation/legal etc.
Thus final HTML:
About the role
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
The We. Corporate Reputation and Brand Purpose (CRBP) team takes an advisor-first approach to corporate communications. We help organizations move their business forward, strengthen their reputation and protect their ability to thrive over the long term. We’re looking for an Account Director who enjoys bringing people and ideas together, has exceptional project management, strong media relations capabilities, and the ability to coordinate complex work across clients, agency teams, contractors, and Studio partners. You’ll lead teams across specialty service areas including executive, financial, crisis, sustainability, nonprofit, and corporate communications, with particular emphasis on business, agriculture, sustainability, and corporate reporting programs. Just as importantly, you’ll keep accounts running smoothly and create an environment where people can do their best work.
That seems like About the role.
Next Responsibilities:
Responsibilities
- Build genuine relationships with senior media and influencers, listen for useful feedback and spot opportunities for clients.
- Shape and share compelling stories and pitches across earned and owned channels, drawing on your experience with business, agriculture and sustainability media.
- Be a steady, thoughtful partner to clients—offering clear counsel, staying a step ahead and building relationships that last.
- Work with clients to set clear communications goals, then lead the strategy and execution across projects, launches, events and news cycles.
- Keep the work moving by managing timelines, deliverables, budgets, resources and day-to-day coordination across clients, contractors and Studio partners.
- Turn research, data and industry knowledge into useful recommendations, fresh opportunities and clear takeaways for internal and external stakeholders.
- Make sure reporting for high-profile communications work is accurate, useful and ready for senior audiences.
- Help junior team members grow through clear guidance, thoughtful feedback and hands-on support, while managing the development and performance of direct reports.
- Pitch in on staffing, utilization, hiring and onboarding, and know when to bring senior leaders into the conversation.
- Bring your ideas to new business, marketing and thought leadership—from drafting proposals and content to helping lead presentations.
Next Requirements/Qualifications:
We have "What You’ve Accomplished" and "Preferred Qualifications". Could combine into Requirements section.
We need to list items as - . Let's extract each bullet.
From "What You’ve Accomplished":
- You bring 5–7+ years of experience in communications, marketing or media—ideally in an agency or relevant industry—including 4+ years of management experience.
- You know the media landscape and stay current on emerging trends, with experience in business, agriculture and sustainability media.
- You’re an organized project manager who is comfortable coordinating day to day with clients, contractors and Studio or creative partners.
- Experience with sustainability, ESG, CSR, social impact or related corporate reporting would be a real plus.
- You’ve used AI and modern analytics to support communications programs.
- Experience in agriculture, food, financial services or purpose-led communications is helpful.
- Demonstrated ability to gather, abstract, and apply insights to strategic recommendations based on research and industry knowledge.
- Exceptional presentation and consulting skills, including experience delivering high-stakes presentations to executive audiences.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and persuasive messaging.
- Demonstrated ability to lead, motivate, and develop high-performing teams in a fast-paced, dynamic environment.
- Extensive experience with and understanding of the uses and limits of AI tools in communications.
From "Preferred Qualifications":
- Ability to work more than 40 hours per week as needed.
- Experience supporting agriculture, food, financial services, sustainability, or purpose-led corporate communications programs.
- Experience developing sustainability, ESG, CSR, social impact, or annual reporting communications.
- Experience pitching new business and developing teams or capabilities from the ground up.
- Experience working globally or with colleagues in multiple locations.
- Ability to travel occasionally, up to 20%.
- Ability to lift up to 25 lbs.
We should include these as list items.
Thus:
Requirements
- 5–7+ years of experience in communications, marketing or media—ideally in an agency or relevant industry—including 4+ years of management experience.
- Knowledge of the media landscape and staying current on emerging trends, with experience in business, agriculture and sustainability media.
- Organized project manager comfortable coordinating day‑to‑day with clients, contractors and Studio or creative partners.
- Experience with sustainability, ESG, CSR, social impact or related corporate reporting (a plus).
- Experience using AI and modern analytics to support communications programs.
- Experience in agriculture, food, financial services or purpose‑led communications (helpful).
- Demonstrated ability to gather, abstract, and apply insights to strategic recommendations based on research and industry knowledge.
- Exceptional presentation and consulting skills, including experience delivering high‑stakes presentations to executive audiences.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and persuasive messaging.
- Demonstrated ability to lead, motivate, and develop high‑performing teams in a fast‑paced, dynamic environment.
- Extensive experience with and understanding of the uses and limits of AI tools in communications.
- Ability to work more than 40 hours per week as needed.
- Experience supporting agriculture, food, financial services, sustainability, or purpose‑led corporate communications programs.
- Experience developing sustainability, ESG, CSR, social impact, or annual reporting communications.
- Experience pitching new business and developing teams or capabilities from the ground up.
- Experience working globally or with colleagues in multiple locations.
- Ability to travel occasionally, up to 20%.
- Ability to lift up to 25 lbs.
Next Benefits:
We have a paragraph listing benefits. We should convert to list.
Benefits text:
"As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits: Comprehensive benefits program including medical, dental, and vision coveragePretax accounts including HSA (company match), Medical & Dependent Care FSAGenerous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal DaysShort & Long-Term Disability, paid by companyParental Leave, up to 12 weeks for birthing and non-birthing parentCaregiver Leave, up to 2 weeks to help eligible family member with serious health conditionCommunity Engagement, up to 24 hoursBi-annual Wellness Credits, up to $300 per yearSupport with home office equipmentMonthly Technology Credit (to offset internet / phone costs)401(k) Traditional and Roth options with company matchLearning and Development Programs for our employees"
We need to split into sensible list items. The text is concatenated without spaces; we need to parse. Let's manually split:
- Comprehensive benefits program including medical, dental, and vision coverage
- Pretax accounts including HSA (company match), Medical & Dependent Care FSA
- Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
- Short & Long-Term Disability, paid by company
- Parental Leave, up to 12 weeks for birthing and non-birthing parent
- Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
- Community Engagement, up to 24 hours
- Bi-annual Well
- for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. Thus we need to decide which sections to include based on content. We have: - About Us (company description) - could be "About the role"? Actually "About Us" is about company, not role. The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content to these standard headings. "About Us" could be considered "About the role"? But it's about the company. However we can still include an "About the role" section summarizing role description? The posting includes "Our Team" describing team and role. Could combine. Better to follow the content: We have sections: - About Us (company description) - Our Team (team description, role context) - What You’ll Be Doing (responsibilities) - What You’ve Accomplished (requirements/qualifications) - Preferred Qualifications (additional qualifications) - Compensation (Pay) - Benefits (Benefits) - Also mention schedule: "North America non-remote employees are required to come into the office 3 days a week." That's schedule info. Also mention ability to travel occasionally up to 20%, ability to lift up to 25 lbs (maybe not schedule). Also "Ability to work more than 40 hours per week as needed." That's schedule. Thus we can include sections: About the role (maybe combine About Us + Our Team?), Responsibilities (What You’ll Be Doing), Requirements/Qualifications (What You’ve Accomplished + Preferred Qualifications), Benefits, Pay, Schedule. We must not create sections with filler. All have real content. We need to use
for each section heading. Inside sections, we need to use
for prose and
- for lists.
We need to preserve all substantive information, not invent or summarize away detail. So we need to keep details like specific years, skills, etc.
We must remove boilerplate: Equal Opportunity, Diversity and Inclusion statements (these are boilerplate). Also maybe "Equal Opportunity:" etc. Remove those lines.
Also remove duplicated lines.
We need to ensure we don't include application instructions (none present). Also remove cookie/navigation/legal etc.
Thus final HTML:
About the role
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
The We. Corporate Reputation and Brand Purpose (CRBP) team takes an advisor-first approach to corporate communications. We help organizations move their business forward, strengthen their reputation and protect their ability to thrive over the long term. We’re looking for an Account Director who enjoys bringing people and ideas together, has exceptional project management, strong media relations capabilities, and the ability to coordinate complex work across clients, agency teams, contractors, and Studio partners. You’ll lead teams across specialty service areas including executive, financial, crisis, sustainability, nonprofit, and corporate communications, with particular emphasis on business, agriculture, sustainability, and corporate reporting programs. Just as importantly, you’ll keep accounts running smoothly and create an environment where people can do their best work.
That seems like About the role. Next Responsibilities:Responsibilities
- Build genuine relationships with senior media and influencers, listen for useful feedback and spot opportunities for clients.
- Shape and share compelling stories and pitches across earned and owned channels, drawing on your experience with business, agriculture and sustainability media.
- Be a steady, thoughtful partner to clients—offering clear counsel, staying a step ahead and building relationships that last.
- Work with clients to set clear communications goals, then lead the strategy and execution across projects, launches, events and news cycles.
- Keep the work moving by managing timelines, deliverables, budgets, resources and day-to-day coordination across clients, contractors and Studio partners.
- Turn research, data and industry knowledge into useful recommendations, fresh opportunities and clear takeaways for internal and external stakeholders.
- Make sure reporting for high-profile communications work is accurate, useful and ready for senior audiences.
- Help junior team members grow through clear guidance, thoughtful feedback and hands-on support, while managing the development and performance of direct reports.
- Pitch in on staffing, utilization, hiring and onboarding, and know when to bring senior leaders into the conversation.
- Bring your ideas to new business, marketing and thought leadership—from drafting proposals and content to helping lead presentations.
- . Let's extract each bullet.
From "What You’ve Accomplished":
- You bring 5–7+ years of experience in communications, marketing or media—ideally in an agency or relevant industry—including 4+ years of management experience.
- You know the media landscape and stay current on emerging trends, with experience in business, agriculture and sustainability media.
- You’re an organized project manager who is comfortable coordinating day to day with clients, contractors and Studio or creative partners.
- Experience with sustainability, ESG, CSR, social impact or related corporate reporting would be a real plus.
- You’ve used AI and modern analytics to support communications programs.
- Experience in agriculture, food, financial services or purpose-led communications is helpful.
- Demonstrated ability to gather, abstract, and apply insights to strategic recommendations based on research and industry knowledge.
- Exceptional presentation and consulting skills, including experience delivering high-stakes presentations to executive audiences.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and persuasive messaging.
- Demonstrated ability to lead, motivate, and develop high-performing teams in a fast-paced, dynamic environment.
- Extensive experience with and understanding of the uses and limits of AI tools in communications.
From "Preferred Qualifications":
- Ability to work more than 40 hours per week as needed.
- Experience supporting agriculture, food, financial services, sustainability, or purpose-led corporate communications programs.
- Experience developing sustainability, ESG, CSR, social impact, or annual reporting communications.
- Experience pitching new business and developing teams or capabilities from the ground up.
- Experience working globally or with colleagues in multiple locations.
- Ability to travel occasionally, up to 20%.
- Ability to lift up to 25 lbs.
We should include these as list items.
Thus:
Requirements
- 5–7+ years of experience in communications, marketing or media—ideally in an agency or relevant industry—including 4+ years of management experience.
- Knowledge of the media landscape and staying current on emerging trends, with experience in business, agriculture and sustainability media.
- Organized project manager comfortable coordinating day‑to‑day with clients, contractors and Studio or creative partners.
- Experience with sustainability, ESG, CSR, social impact or related corporate reporting (a plus).
- Experience using AI and modern analytics to support communications programs.
- Experience in agriculture, food, financial services or purpose‑led communications (helpful).
- Demonstrated ability to gather, abstract, and apply insights to strategic recommendations based on research and industry knowledge.
- Exceptional presentation and consulting skills, including experience delivering high‑stakes presentations to executive audiences.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and persuasive messaging.
- Demonstrated ability to lead, motivate, and develop high‑performing teams in a fast‑paced, dynamic environment.
- Extensive experience with and understanding of the uses and limits of AI tools in communications.
- Ability to work more than 40 hours per week as needed.
- Experience supporting agriculture, food, financial services, sustainability, or purpose‑led corporate communications programs.
- Experience developing sustainability, ESG, CSR, social impact, or annual reporting communications.
- Experience pitching new business and developing teams or capabilities from the ground up.
- Experience working globally or with colleagues in multiple locations.
- Ability to travel occasionally, up to 20%.
- Ability to lift up to 25 lbs.
- for lists.
We need to preserve all substantive information, not invent or summarize away detail. So we need to keep details like specific years, skills, etc.
We must remove boilerplate: Equal Opportunity, Diversity and Inclusion statements (these are boilerplate). Also maybe "Equal Opportunity:" etc. Remove those lines.
Also remove duplicated lines.
We need to ensure we don't include application instructions (none present). Also remove cookie/navigation/legal etc.
Thus final HTML: