Account Director

Responsibilities

• Serve as the day-to-day support, client liaison and project/team manager for select health care clients, managing both strategy and execution
• Develop and edit content (bylined articles, blog posts, infographics, external marketing collateral and other press materials)
• Aid in the development of long-term, strategic client plans and program recommendations and developing budgets
• Develop media relations strategies, goals, media targets and pitch angles
• Leverage your existing health business media relationships to secure top-tier trade and mainstream visibility
• Serve as information leader on client teams, demonstrating industry and media-driven knowledge that directly and indirectly affects the client
• Manage reporting mechanisms for client and account team
• Coach/mentor junior staff and review their work for accuracy
• May lead or support organic growth and new business initiatives

Qualifications

• Bachelor’s degree
• 4-6 years public relations/marketing experience in B2B or B2C healthcare. Agency experience preferred but leaders of in-house programs will be considered
• Relevant experience working with one or more of the following: the business of health, hospitals & health systems, health insurance and benefits, health tech, pharmaceutical companies
• Strong media relations skills/experience and established relationships within healthcare
• Exceptional writing skills
• Experience managing complex, large client accounts and matrixed client relationships
• Understanding of digital media role in integrated communication strategies
• Strong presentation skills
• Works and manages effectively within a team, demonstrating coordination, communication and problem-solving
• Thrives in a highly collaborative and fast-paced environment
• Flexible approach; has the ability to change priorities against changing client and team needs
• Ability to grasp complex content
• Intellectual curiosity, a passion for learning about a rapidly evolving industry