Account Director

About Us

mdg, A Freeman Company is a marketing agency focused on delivering measurable results for live event clients in various categories including education, healthcare, technology, alternative energy, gummy bears, woodfired pizza, and craft beer.

Essential Duties & Responsibilities

• Act as primary liaison between agency and client.
• Manage accounts autonomously and proactively address client needs.
• Participate in initial campaign kick-off meeting with new client.
• Lead strategic marketing meetings and client presentations.
• Lead all other client meetings.
• Draft recommended scopes of work and budgets for account strategist approval before going to the client.
• Attend client events and perform research, press management, social media posting, photo/video art direction, etc. as needed.
• Collaborate with account and creative teams, as well as specialists, to execute results-driven campaigns.
• Conduct primary and secondary quantitative and qualitative research and work with account strategist to create strategic analyses and develop personas as well as strategic and tactical plans.
• Lead creative team in brand identity, concept and message platform development.
• Participate in new campaign on-boarding process.
• Participate in internal campaign kick-off meetings and set internal account team roles/expectations.
• Lead the initial creation and weekly updates of the production schedule as well as lead the implementation of campaign tactics and timelines.
• Provide client and account strategist with weekly update emails including status of jobs in progress, updated production schedule and performance stats (as necessary).
• Write project briefs and lead project kick-off meetings.
• Review all internal and client proofs to ensure brand and messaging consistency throughout campaign deliverables and evaluate copy and design to ensure they’re strategically on track.
• Develop campaign performance benchmarking/tracking.
• Monitor campaigns to ensure all mdg processes and procedures are followed by account team and all deliverables are high-quality, on target, consistent, develop the campaign concept and are delivered on time and within budget.
• Monitor and report overall campaign performance (external) to ensure client goals are achieved and make recommendations to account strategist for any course corrections.
• Monitor and report overall budget/billing reconciliation and resource allocation (internal) and make recommendations to account strategist for any course corrections.
• Approve project estimates in WMJ.
• Create and submit invoices and POs.
• Open new projects and close completed projects in WMJ.
• Provide weekly client reports to the circle leaders except for the first Friday of each month, send to ownership (with a cc to the circle leaders).
• May manage direct reports and participate in the hiring process.
• Mentor junior account team members.

Education & Experience

• Minimum of 3 years of marketing experience required.
• 5+ years marketing experience strongly preferred.
• Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
• Marketing agency, B2B event and/or association experience preferred.
• Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.

Travel Requirements

Up to 25% travel required.

What We Offer

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retail with Company Match
• Paid Time Off
• Salary range of $85,000-$100,000 based upon experience
• Eligible for an annual bonus of up to 5% of the base salary

Diversity Commitment

We are committed to diversity and inclusion at The Freeman Company, fostering an environment where our employees, customers, and communities can thrive. We strive to provide equal opportunities for all.