Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing
About the role
AWS is seeking an Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
Key Responsibilities
- Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
A Day in the Life
Success Measures:
- Pipeline influence and revenue contribution from ABM accounts
- Account engagement metrics and program ROI
- Sales team satisfaction scores
- Program execution quality and timeliness
- Process improvement and best practice contributions
About the Team
AWS is committed to fostering a diverse and inclusive workplace. It values diverse experiences and encourages candidates from various backgrounds to apply. The team focuses on innovation and collaboration to drive business success.
Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 5+ years of professional non-internship marketing experience
- Experience in a business-to-business (B2B) environment, high-tech products/services
Preferred Qualifications
- MBA
Additional Information
Basic Qualifications:
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 5+ years of professional non-internship marketing experience
- Experience in a business-to-business (B2B) environment, high-tech products/services
Job Duties
Work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Equal Opportunity Employer
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. We are committed to creating a diverse and inclusive workplace.
Compensation Range
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.