Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing
About the role
AWS is seeking an Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
Key Responsibilities
Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
A Day in the Life
Success Measures: Pipeline influence and revenue contribution from ABM accounts, Account engagement metrics and program ROI, Sales team satisfaction scores, Program execution quality and timeliness, Process improvement and best practice contributions
About the Team
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Basic Qualifications
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
5+ years of professional non-internship marketing experience
Experience in a business-to-business (B2B) environment, high-tech products/services
Priorities
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience in a business-to-business (B2B) environment, high-tech products/services
Preferred Qualifications
MBA
Company
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County Applicants
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Equal Opportunity Employer
We are committed to providing reasonable accommodations for individuals with disabilities. Please let us know if you require a reasonable accommodation during any part of the employment selection and/or the application process. We will consider requests for reasonable accommodation on a case-by-case basis.
Benefits
Learn more about our benefits at https://amazon.jobs/en/benefits.