Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing

About the role

AWS is seeking an Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

Key Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

About the team

AWS is the world's most comprehensive and broadly adopted cloud platform. We pioneer cloud computing and continue to innovate to serve our customers' businesses. At AWS, we foster a culture of inclusion that empowers us to embrace our differences. We offer endless knowledge-sharing, mentorship, and other career-advancing resources to help you develop into a better-rounded professional.

Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• 5+ years of professional non-internship marketing experience
• Experience in a business-to-business (B2B) environment, high-tech products/services