Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing

About the Role

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Success Measures

• Pipeline influence and revenue contribution from ABM accounts
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• 5+ years of professional non-internship marketing experience
• Experience in a business-to-business (B2B) environment, high-tech products/services

Preferred Qualifications

• MBA

Pay

• USA, CA, Mountain View: $88,700.00 - $155,200.00 USD annually
• USA, CA, San Francisco: $88,700.00 - $155,200.00 USD annually
• USA, NY, New York: $88,700.00 - $155,200.00 USD annually
• USA, TX, Austin: $80,600.00 - $141,100.00 USD annually
• USA, VA, Arlington: $80,600.00 - $141,100.00 USD annually
• USA, WA, Seattle: $82,700.00 - $141,100.00 USD annually

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments and restricted stock units (RSUs)

This response is AI-generated, for reference only.