Account Based Marketing Manager, Financial Services, AWS Industry Marketing

About the role

AWS is seeking an Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers in Financial Services. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

Responsibilities

• Design and execute account-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Success Measures

• Pipeline influence and revenue contribution from ABM accounts
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

About the team

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Basic Qualifications

• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint