Account Based Marketing COE Program Manager

About the role

NetApp is seeking a driven and detail-oriented marketing professional to join the Field Marketing organization and support the build and scale of our North America Strategics Account-Based Marketing (ABM) Center of Excellence (COE).

Responsibilities

• Help build and operationalize NetApp's ABM Center of Excellence, establishing scalable processes, governance models, and reporting standards across regions
• Create ABM playbooks, templates, frameworks, and best practices to support 1:1, 1:few, and industry-based ABM programs
• Create documentation and program guidelines that enable consistent execution and measurement across global marketing teams
• Prioritize executive engagement programs and account-specific marketing initiatives for priority global accounts
• Develop and maintain ABM operational enablement resources, including onboarding materials, budget management, training programs, and workshops
• Education internal stakeholders on ABM methodologies, account selection, personalization techniques, and measurement approaches
• Drive adoption of best practices across regional and segment marketing teams
• Partner with Marketing Operations and Analytics teams to establish ABM measurement frameworks, KPIs, dashboards, and reporting standards
• Analyze account engagement, pipeline influence, opportunity progression, and revenue impact to identify optimization opportunities
• Translate performance data into actionable recommendations for sales and marketing leadership
• Support the administration and optimization of ABM operations and technologies including program and budget management systems, account intelligence solutions, CRM systems, and marketing automation tools
• Collaborate with operations teams to improve data quality, audience segmentation, account scoring, and workflow automation
• Evaluate emerging ABM technologies, AI-driven marketing capabilities, and industry best practices
• Serve as a central point of coordination across corporate marketing, field marketing, product marketing, sales, customer success, and revenue operations teams
• Partner with regional stakeholders to balance consistency with local market needs and account priorities
• Share learnings, success stories, and innovations that improve ABM maturity across the organization

Requirements

• Deep understanding of modern Account-Based Marketing strategies, buying-group engagement, journey orchestration, and personalization
• Strong project management and organizational skills with the ability to manage cross-functional programs involving multiple stakeholders and international teams
• Proficiency with CRM, marketing automation, and ABM platforms such as Salesforce, Marketo, 6sense, Demandbase, or Terminus
• Ability to use data and insights to drive recommendations and continuous program optimization
• Comfortable working with dashboards, reporting tools, and data visualization platforms
• Exceptional verbal, written, and presentation communication skills
• Strong stakeholder management and cross-functional collaboration skills

Qualifications

• 4–7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, marketing operations, or related disciplines
• Experience supporting strategic, enterprise, or global account marketing programs within a technology, SaaS, cloud, AI, storage, cybersecurity, or infrastructure organization
• Demonstrated experience using data and insights to drive program recommendations and continuous optimization

Pay

This is the pay range that Magnit reasonably expects to pay someone for this position: Min:$38/Hr Mid:$50/Hr Max:$62/Hr