Accessories Business Development Coach

About the role

The coaches will work directly with approximately 20 dealerships to increase OEM Authorized Accessory sales through in-dealership training, process development, and performance coaching.

Responsibilities

• Conduct dealership Gap Analyses to assess current accessory sales processes.
• Develop and implement customized action plans to improve accessory integration.
• Deliver on-site training across Sales, Service, Parts, and Finance departments.
• Facilitate classroom, small group, and one-on-one coaching sessions.
• Support dealerships with marketing strategies, sales forecasting, and inventory planning.
• Promote cross-departmental collaboration to drive accessory sales.
• Monitor dealership performance using MSX's TrackIT CRM Field Management Tool.
• Provide remote support between visits via email, calls, and video conferencing.
• Share best practices and success stories across the dealer network.
• Collaborate closely with OEM's Accessory Sales and Motorsports team.

Qualifications

• High school diploma or General Equivalency Diploma (GED) is required.
• Minimum of ten years' professional experience in the OEM or automotive aftermarket and/or accessories environment.
• Extensive experience in the automotive industry, preferably with Nissan/Infiniti.
• Proven background in Sales and After-Sales processes, including accessories.
• Strong consulting and training skills across all dealership roles.
• Excellent verbal and written communication abilities.
• High proficiency in Microsoft Office and dealership management systems.
• Ability to analyze performance data and make actionable recommendations.
• Strong interpersonal skills, with a focus on relationship building and credibility.
• Self-motivated, proactive, and adaptable to dynamic dealership environments.
• Willingness to travel extensively (80%+ in-dealership presence).

Preferred attributes

• Background in dealership training and consulting.
• Experience developing pay plans, marketing packages, and sales tools.
• Familiarity with benchmarking and competitive pricing strategies.
• Passion for enhancing the customer purchasing experience through vehicle personalization.
• Understanding of dealership Sales, F&I and Aftersales operations.
• Highly proficient in Microsoft Office with emphasis on Outlook, Excel, Teams, Word, SharePoint and PowerPoint.

Pay

The wage range for this role is $70k to $90k annually, based on experience.