Business Coach

About the role

We drive companies and teams to reveal their unrealized potential. This role is for individuals who have built and grown a business, have experience with structured business growth systems, are lifelong learners, and find fulfillment in helping others succeed.

Responsibilities

• Become a Certified Petra Coach through a collaborative onboarding and training process.
• Learn, apply, and guide organizations to drive sustainable growth.
• Partner with leadership teams to assess business needs and align strategy with priorities.
• Provide ongoing strategy meetings to ensure accountability and progress.
• Engage in sales conversations with prospective members and leverage your own network to identify coaching opportunities.
• Support companies with 15-500 employees, $15M-$100M+ in revenue, who are committed to scaling with intention.
• Travel to work directly with members, facilitating planning sessions, mostly in person across North America.
• Lead workshops, webinars, and seminars on key business topics.
• Contribute thought leadership through social posts, podcasts, workshops, articles, and speaking engagements to establish yourself as an expert in your field.
• Focus on coaching and impact—Petra provides marketing, operations, and back-office support so you can concentrate on your members.

Requirements

• Have built and grown a business, successfully exited or stepping into new opportunities.
• Experience with structured business growth systems like the Rockefeller Habits, DiSC, TopGrading, or similar frameworks.
• Be a lifelong learner, always seeking new insights through books, courses, and experiences.
• Find fulfillment in helping others succeed and celebrating their wins.
• Quickly identify business challenges and offer direct, constructive feedback to help leaders improve.
• Be comfortable working within a proven system, collaborating closely with a team while maintaining your own autonomy.
• Have the financial stability to invest in building a coaching practice that will generate long-term, meaningful income.
• Understand key business fundamentals across people, strategy, execution, and cash flow.
• Be tech-savvy, or at least willing to dive in and learn new tools as needed.
• Have a strong executive presence, able to inspire and engage others in meaningful discussions.
• Thrive on in-person communication and look forward to traveling across North America to drive impact.

Qualifications

• Financial stability to invest in building a coaching practice.
• Understanding of key business fundamentals.
• Tech-savviness or willingness to learn new tools.
• Strong executive presence.
• Inclination towards in-person communication and travel.

Skills

• Business growth systems knowledge (Rockefeller Habits, DiSC, TopGrading, etc.)
• Lifelong learning and seeking new insights
• Executive presence and inspiring others
• Technical skills or willingness to learn new tools
• In-person communication and travel

Benefits

• Opportunity to become a Certified Petra Coach through a collaborative onboarding and training process.
• Opportunity to lead workshops, webinars, and seminars on key business topics.
• Opportunity to contribute thought leadership through social posts, podcasts, workshops, articles, and speaking engagements.
• Opportunity to build a coaching practice that generates long-term, meaningful income.
• Opportunity to work with companies that are committed to scaling with intention.
• Opportunity to travel to work directly with members, facilitating planning sessions, mostly in person across North America.

Pay

• Year 1: Focus on ramping up and establishing your member base.
• Year 2: Earning potential between $250,000 – $500,000.
• Year 3: Top performers exceed $500,000+.

Schedule

• Travel to work directly with members, facilitating planning sessions, mostly in person across North America.

Company Culture

Our values drive everything we do:

• There is No Try - Only Do!
• I've Got Your Back - No Matter What!
• Please & Thank You - Say and Mean It!
• Everything is an Experience - Every Time!
• See Around the Curves - Anticipate Needs and “Pre”fill Them!
• Be Curious - Ask Why & Improve!
• Be a Barnabas – An Ironman with a Squishy Heart.

Equal Employment Opportunity

Cultivate Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.